Latest reports have shown Khuzestan red along with a few other provinces, including the capital Tehran and the Shiite clerical centre of Qom, where Iran reported its first cases in February.

The line of people stretched for more than 1 km (half a mile) outside an ice rink where volunteers were handing out around 1,500 parcels to people who started queuing as early as 5 am.

Lata Mangeshkar has thanked Vikas Khanna for donating 1000 PPE kits to the Deenanath Mangeshkar Hospital, built in the memory of Lata's late father.

The researchers cautioned that the differences observed in the study relate to size and sex and that there is great variability in airway size among different individuals.

The scientists at the University of Alabama reviewed 18 studies with more than 160,000 people to examine the relationship between meat-eaters and their mental condition.

Bollywood actress Deepika Padukone on Wednesday took to Instagram to express her gratitude to music.

As the saying goes, girls like chocolates more than sex. Sex ain't better than many things. It is just that we do not put enough thought to the facts about sex. If we were to explore these things more minutely, then

कोरोना वायरस महामारी ने वैश्विक स्तर पर तबाही मचाई है। लोगों से घरों में ही रहने की अपील के साथ ही उनसे अनावश्यक कार्यों के लिए बाहर निकलने से बचने की सलाह दी गयी है। नागरिकों को कोरोना वायरस के संक्रमण

Washington, May 06: President Donald Trump on Wednesday said that fallout from the novel coronavirus pandemic has hit the United States harder than Pearl Harbor in World War II or the 9/11 attacks. "This is worse than Pearl Harbor. This is

It seems Reliance Jio wants to be number one in all segments. Yes, Jio TV is now providing 688 channels on its platform, while Airtel Xtream is offering only 380 channels. This means Jio is offering almost double channels if we

Instagram and Facebook are some of the most used social media platforms across the globe. These services are being used to share photos and messages and with friends and family. Both of these social media platforms are currently owned by Facebook,

After extreme volatility recently seen the stock markets and mutual fund investments, you may be looking at more stable options to put your savings aside for the long term. One such conservative investment tool is the EPF (Employees' Provident Fund) that

Wilderness areas around the world have experienced catastrophic declines over the years, with three million square kilometres of global wilderness lost since the 1990s, according to a new study. Since the 1990s, our planet has lost nearly three million square kilometres

According to new survey by Boston Consulting Group (BCG), India will have more than 850 million online users by 2025. The survey said that, "while it took the country eight years to reach 250 million 3G connections, Reliance Jio 4G

It’s been speculated for a while now that KGF star Yash will be working with director Narthan on a yet-untitled project. Even though the official announcement about the film is yet to be made, the Mufti fame director recently spoke about

The team looked at lipids absorbed from the diet and made in the liver.

Dedicating a whole day to honour and celebrate the women who raised us is beyond special. Mothers are selfless, they are strong and can overcome any obstacle with all their might to protect their family. With Mother's Day just round the

Dhanush, the National award-winning actor is joining hands with the talented filmmaker Karthik Subbaraj for the first time, for Jagame Thandhiram, the upcoming project. Jagame Thandhiram is unarguably one of the most awaited upcoming films of the Tamil cinema industry. Recently, Y

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Dedicating a whole day to honour and celebrate the women who raised us is beyond special. Mothers are selfless, they are strong and can overcome any obstacle with all their might to protect their family. With Mother's Day just round the

Option data indicates that an immediate trading range in between 9,000 and 10,000 levels.

Motilal Oswal reiterated IOC as its top pick, with a target price of Rs 168, valuing the company at 1.2x FY22 PBV.

The entire area will be developed across an area of about 8 million sq ft and the developer who is finally selected would be allowed to build commercial spaces on about 2.5 million sq ft

The Dow Jones Industrial Average rose 455.43 points, or 1.91%, to 24,331.32, the SP 500 gained 48.61 points, or 1.69%, to 2,929.8 and the Nasdaq Composite added 141.66 points, or 1.58%, to 9,121.32.

Unlike China, Indian companies are managing to create games remotely despite the lockdown due to coronavirus outbreak

The base make-up more or less sets the tone for how your make-up look turns out. Our base make-up usually consists of two products- foundation and concealer. While foundation and concealer do a great job to give you flawless looking skin,

Brent crude was up by 12 cents, or 0.4%, to $29.84 a barrel 0044 GMT, after falling earlier in the Asian session and dropping 4% on Wednesday.

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

More than 1,000 people queued up on Saturday to get free food parcels in Geneva, underscoring the impact of the coronavirus epidemic on the working poor and undocumented immigrants even in wealthy Switzerland.

More than 1,000 people queued up on Saturday to get free food parcels in Geneva, underscoring the impact of the coronavirus epidemic on the working poor and undocumented immigrants even in wealthy Switzerland.

Russian authorities said on Saturday they had recorded 10,817 new cases of the coronavirus in the last day, pushing the nationwide tally to 198,676.

There is no one more unbeatable in men's tennis than Novak Djokovic when the Serb is at his best, former world number four American Todd Martin has said.

Russian authorities said on Saturday they had recorded 10,817 new cases of the coronavirus in the last day, pushing the nationwide tally to 198,676.

More than 1,000 people queued up on Saturday to get free food parcels in Geneva, underscoring the impact of the coronavirus epidemic on the working poor and undocumented immigrants even in wealthy Switzerland.

Shreeharsh's father Mahesh borrowed money from his friends to buy the costly cochlear implant machine, worth Rs 6 lakh, for his son.

Sharman is currently seen in the second season of the ALT Balaji web series Baarish, alongside Asha Negi.

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