virtual communities

Location-Oriented Knowledge Management in a Tourism Context: Connecting Virtual Communities to Physical Locations




virtual communities

Towards a Typology of Virtual Communities of Practice




virtual communities

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

Aim/Purpose: This study uses a cosmetic virtual community (VC) as the research context and the UTAUT model as the theoretical structure aim to explore factors affecting the re-usage intentions of VC members. Background: The Internet use rate of VC was up to 50%, thereby implying that VC gained the attention of Internet users. Therefore, operating a VC will be an effective way to communicate with customers. However, to maintain an existing member is more efficient than creating a new one. As such, understanding determinants of VC members’ re-use intentions becomes important for firms. Methodology: Through an online survey, 276 valid responses were gathered. The collected data were examined by performing confirmatory factor analysis, structural equation modelling procedures, as well as the moderator analysis. Contribution: This study shows the importance in the context of online cosmetics-related VC, which was rarely explored before. We provide issues for future research, despite the accumulated academic literature related to UTAUT and VC. Findings: Results show that only performance expectancy and social influence significantly affecting re-usage intentions and only gender has moderating effects on the path from performance expectancy to VC re-use intention and from trust to VC re-use intention. Recommendations for Practitioners : This study found that users emphasized performance expectancy most of all. A cosmetic product-related VC should introduce products abundantly, offer useful information, and help people accomplish tasks quickly and productively. Recommendation for Researchers: Future researchers may use our findings to conduct further positivist research in the area of social influence using different subjects and research contexts.




virtual communities

The Challenge of Evaluating Virtual Communities of Practice: A Systematic Mapping Study

Aim/Purpose: This paper presents a study of Virtual Communities of Practice (VCoP) evaluation methods that aims to identify their current status and impact on knowledge sharing. The purposes of the study are as follows: (i) to identify trends and research gaps in VCoP evaluation methods; and, (ii) to assist researchers to position new research activities in this domain. Background: VCoP have become a popular knowledge sharing mechanism for both individuals and organizations. Their evaluation process is complex; however, it is recognized as an essential means to provide evidences of community effectiveness. Moreover, VCoP have introduced additional features to face to face Communities of Practice (CoP) that need to be taken into account in evaluation processes, such as geographical dispersion. The fact that VCoP rely on Information and Communication Technologies (ICT) to execute their practices as well as storing artifacts virtually makes more consistent data analysis possible; thus, the evaluation process can apply automatic data gathering and analysis. Methodology: A systematic mapping study, based on five research questions, was carried out in order to analyze existing studies about VCoP evaluation methods and frameworks. The mapping included searching five research databases resulting in the selection of 1,417 papers over which a formal analysis process was applied. This process led to the preliminary selection of 39 primary studies for complete reading. After reading them, we select 28 relevant primary studies from which data was extracted and synthesized to answer the proposed research questions. Contribution: The authors of the primary studies analyzed along this systematic mapping propose a set of methods and strategies for evaluating VCoP, such as frameworks, processes and maturity models. Our main contribution is the identification of some research gaps present in the body of studies, in order to stimulate projects that can improve VCoP evaluation methods and support its important role in social learning. Findings: The systematic mapping led to the conclusion that most of the approaches for VCoP evaluation do not consider the combination of data structured and unstructured metrics. In addition, there is a lack of guidelines to support community operators’ actions based on evaluation metrics.




virtual communities

Learning to (Co)Evolve: A Conceptual Review and Typology of Network Design in Global Health Virtual Communities of Practice

Aim/Purpose: This conceptual review analyzes the designs of global health virtual communities of practice (VCoPs) programming reported in the empirical literature and proposes a new typology of their functioning. The purpose of this review is to provide clarity on VCoP learning stages of (co)evolution and insight into VCoP (re)development efforts to best meet member, organization, and network needs against an ever-evolving landscape of complexity in global health. Background: Since the COVID-19 pandemic, the field of global health has seen an uptick in the use of VCoPs to support continuous learning and improve health outcomes. However, evidence of how different combinations of programmatic designs impact opportunities for learning and development is lacking, and how VCoPs evolve as learning networks has yet to be explored. Methodology: Following an extensive search for literature in six databases, thematic analysis was conducted on 13 articles meeting the inclusion criteria. This led to the development and discussion of a new typology of VCoP phases of learning (co)evolution. Contribution: Knowledge gained from this review and the new categorization of VCoPs can support the functioning and evaluation of global health training programs. It can also provide a foundation for future research on how VCoPs influence the culture of learning organizations and networks. Findings: Synthesis of findings resulted in the categorization of global health VCoPs into five stages (slightly evolving, somewhat revolving, moderately revolving, highly revolving, and coevolving) across four design domains (network development, general member engagement before/after sessions, general member engagement during sessions, and session leadership). All global health VCoPs reviewed showed signs of adaptation and recommended future evolution. Recommendations for Practitioners: VCoP practitioners should pay close attention to how the structured flexibility of partnerships, design, and relationship development/accountability may promote or hinder VcoP’s continued evolution. Practitioners should shift perspective from short to mid- and long-term VCoP planning. Recommendation for Researchers: The new typology can stimulate further research to strengthen the clarity of language and findings related to VCoP functioning. Impact on Society: VCoPs are utilized by academic institutions, the private sector, non-profit organizations, the government, and other entities to fill gaps in adult learning at scale. The contextual implementation of findings from this study may impact VCoP design and drive improvements in opportunities for learning, global health, and well-being. Future Research: Moving forward, future research could explore how VCoP evaluations relate to different stages of learning, consider evaluation stages across the totality of VCoP programming design, and explore how best to capture VCoP (long-term) impact attributed to health outcomes and the culture of learning organizations and networks.