under armour

POWERNIL INKS NIL ENDORSEMENT DEAL WITH UNDER ARMOUR

EMILY FISHER - UNIVERSITY OF MARYLAND WBB TO PROMOTE UA SPORTS APPAREL




under armour

Under Armour lifts profit forecast on cost savings, shares surge

Under Armour's shares surged 20% after the company raised its annual profit forecast, driven by cost-cutting measures and a focus on full-price sales. Founder and CEO Kevin Plank's strategy of reducing discounts and inventory helped boost gross margins, signaling a potential turnaround for the sportswear brand.




under armour

How Under Armour can kick back at Adidas’ shoe game

Adidas’s resurgence couldn’t have come at a worse time for Under Armour, which was just gaining a foothold in the sneaker business in US.