When it comes to on-page SEO, there’s one element that plays a pivotal role in both search engine rankings and user engagement: the HTML title tag. Often overlooked, this small but mighty piece of code can have a significant impact on how your website is perceived by search engines like Google and by potential visitors browsing the search engine results pages.

The title tag is the most important sentence that you will ever write for your web page, because search engines value it highly. Learn how to write title tags that will give your web pages high rankings in queries for your important keywords.