Get 25% off your entire shopping cart

Aim/Purpose: This study empirically analyzed and examined the effectiveness of the online advocacy banners on customers’ reactions to make replacements with the similar products in their shopping carts. Background: When a product in a shopping cart is removed, it might be put back into the cart again during the same purchase or it may be bought in the future. Otherwise, it might be abandoned and replaced with a similar item based on the customer’s enquiry list or on the recommendation of banners. There is a lack of understanding of this phenomenon in the existing literature, pointing to the need for this study. Methodology: With a database from a Taiwanese e-retailer, data were the tracks of empirical webpage clickstreams. The used data for analyses were particularly that the products were purchased again or replaced with the similar ones upon the advocacy banners being shown when they were removed from customers’ shopping carts. Few pre-defined Apriori rules as well as similarity algorithm, Jaccard index, were applied to derive the effectiveness. Contribution: This study addressed a measurement challenge by leveraging the information from clickstream data – particularly clickstream data behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior, but not click-through rates, for web banners. The study develops a new methodology to aid advertisers in evaluating the effectiveness of their banner campaign. Findings: The recommending/advocating titles of “you probably are interested” and “the most viewed” are not significantly effective on saving back customers’ removed products or repurchasing similar items. For the banners entitled “most buy”, “the most viewed” might only show popularity of the items, but is not enough to convince them to buy. At the current stage on the host website, customers may either not trust in the host e-retailer or in such mechanism. Additionally, the advocating/recommending banners only are effective on the same customer visits and their effects fade over time. As time passes, customers’ impressions of these banners may become vague. Recommendations for Practitioners: One managerial implication is more effective adoption of advocacy/recommendation banners on e-retailing websites. Another managerial implication is the evaluation of the advocacy/recommendation banners. By using a data mining technique to find the association between removed products and restored ones in e-shoppers’ shopping carts, the approach and findings of this study, which are important for e-retailing marketers, reflect the connection between the usage of banners and the personalized purchase changes in an individual customer’s shopping cart. Recommendation for Researchers: This study addressed a new measurement which challenges to leverage the information from clickstream data instead of click-through rates – particularly retailing webpages browsing behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior. Impact on Society: Personalization has become an important technique that allows businesses to improve both sales and service relationships with their online customers. This personalization gives e-marketers the ability to deliver real effectiveness in the use of banners. Future Research: The effectiveness is time- and case-sensible. Business practitioners and academic researchers are encouraged to apply the mining methodology to longevity studies, specific marketing campaigns of advertising and personal recommendations, and any further recommendation algorithms.

Shopping cart with payment gateway is a must-have functionality for an e-commerce website. The payment gateway allows the buyers to make payment online at the time of checkout. PayPal standard checkout is one of the easiest option to integrate payment gateway in the web application. A shopping cart helps users to select multiple products and PayPal allows users to checkout with credit/debit card payment. PHP shopping cart with PayPal makes e-commerce web applications more user-friendly and feature reach. In this tutorial, we will show you how to build shopping cart with payment gateway in PHP. This example shopping cart system

The post Shopping Cart with PayPal Payment Gateway in PHP appeared first on CodexWorld.

Despite reporting a fall in profits in the January-March quarter, the 10% stake sale in Reliance Jio to Facebook and the biggest-ever rights issue in India of Rs 53,000 crore that Reliance Industries announced on Friday has made brokerage firms stay firm on their ‘buy’ calls for India’s most valuable company.

A shopping cart is equipped with an electrical/electronic component(s), such as a shopping assistant, that is electrically powered by a rechargeable power supply. A system is provided for continuously recharging the power supply as the shopping cart is propelled by the customer. In one embodiment, the wheels of the shopping cart are linked to a potential energy storage component, such as a coil spring. The spring is wound with each movement of the shopping cart, regardless of the distance that the cart travels. When the coil spring has been wound to a pre-determined torque, the spring is released to drive an input to an electrical generator. Once the potential energy in the spring has been dissipated the winding cycle begins again.

Title: Health Tip: Taking the Kids for a Shopping Cart Ride
Category: Health News
Created: 5/1/2012 8:05:00 AM
Last Editorial Review: 5/1/2012 12:00:00 AM

Reality TV star Nikki Bella was seen using a disinfectant wipe to make sure her cart was clean before heading to Whole Foods grocery store that same day in Sherman Oaks, California.