Collaboration led by the NextGen Consortium makes reusable cups the default option in national and local restaurants across the city of Petaluma, California.

Handmade by a canning expert, these down-home chic reusable cups are built to take the daily stresses that glasses are routinely subjected to.

With Starbucks poised to open its first store on Italian soil this fall, there is concern about the environmental impact of so much coffee-related trash.

Unless they're specially branded Keep Cups that reduce the likelihood of catering staff getting burned.

The Canadian city is the latest to rethink disposal culture and insist on something better.