Aim/Purpose: Based on the stimulus-organism-response (SOR) model, the current study investigated social commerce functions as an innovative retailing technological support by selecting the three most appropriate features for the Chinese online shopping environment with respective value co-creation intentions. Background: Social commerce is the customers’ online shopping touchpoint in the latest retail era, which serves as a corporate technological tool to extend specific customer services. Although social commerce is a relatively novel platform, limited theoretical attention was provided to determine retailers’ approaches in employing relevant functions to improve consumer experience and value co-creation. Methodology: A questionnaire was distributed to Chinese customers, with 408 valid questionnaires being returned and analyzed through Structural Equation Modeling (SEM). Contribution: The current study investigated the new retail concept and value co-creation from the consumer’s perspective by developing a theoretical model encompassing new retail traits and consumer value, which contributed to an alternative theoretical understanding of value creation, marketing, and consumer behaviour in the new retail business model. Findings: The results demonstrated that value co-creation intention was determined by customer experience, hedonic experience, and trust. Simultaneously, the three factors were significantly influenced by interactivity, personalisation, and sociability features. Specifically, customers’ perceptions of the new retail idea and the consumer co-creation value were examined. Resultantly, this study constructed a model bridging new retail characteristics with consumer value. Recommendations for Practitioners: Nonetheless, past new retail management practice studies mainly focused on superficial happiness in the process of human-computer interaction, which engendered a computer system design solely satisfying consumers’ sensory stimulation and experience while neglecting consumers’ hidden value demands. As such, a shift from the subjective perspective to the realisation perspective is required to express and further understand the actual meaning and depth of consumer happiness. Recommendation for Researchers: New retailers could incorporate social characteristics on social commerce platforms to improve the effectiveness of marketing strategies while increasing user trust to generate higher profitability. Impact on Society: The new retail enterprises should prioritise consumers’ acquisition of happiness meaning and deep experience through self-realisation, cognitive improvement, identity identification, and other aspects of consumer experiences and purchase processes. By accurately revealing and matching consumers’ fundamental perspectives, new retailers could continuously satisfy consumer requirements in optimally obtaining happiness. Future Research: Future comparative studies could be conducted on diverse companies within the same industry for comprehensive findings. Moreover, other underlying factors with significant influences, such as social convenience, group cognitive ability, individual family environment, and other external stimuli were not included in the present study examinations.

Big data allows retailers to analyze vast sets of customer information including purchase history, demographics, browsing behaviour, and social media interactions. This enables highly targeted marketing campaigns, product recommendations, and loyalty programs.

Glorisel Lugo is noted for her tenure in retail management and entrepreneurship

As the holiday season approaches, retail businesses are gearing up for their annual surge in online (and in-store) traffic. Unfortunately, this increase in activity also attracts cybercriminals looking to exploit vulnerabilities for their gain.  Imperva, a Thales company, recently published its annual holiday shopping cybersecurity guide. Data from the Imperva Threat Research team’s

Retail has stayed firm at around 48 per cent of private consumption expenditure which is on an increasing trend. Apparel and apparel accessories stand to be the fastest growing segment within retail. While the segment is largely unorganised, the penetration of organised players has been on the rise with a significant jump since FY23. Also, the e-retail segment has been growing at a fast pace with >30 per cent y-o-y growth in FY23 and FY24

The lockdown has resulted in closure of retail stores across the country. Apart from this, there have been supply chain disruptions with restriction on movement of non-essential goods. While jewellery buying is generally spread throughout the year, it peaks during periods of Akshaya Tritiya, wedding and festival seasons as buying gold is considered culturally auspicious.

The entire country is facing a situation where everyone is recommended to stay at home to curb the spread of coronavirus. The Indian Government has requested people to avoid human contact and maintain social distancing. A nationwide lockdown was

Dewey Library - HF5429.P545 2019