In a recent experiment in Norway, electrical appliance stores increased their sales of energy-efficient tumble driers when consumers were made aware of their cheaper lifetime operating costs by shop staff and a new product labelling system.

Providing information to consumers on the environmental and social impacts of their food purchases could help change their consumption choices, research from Norway suggests. In a psychological study, researchers noted an increase in the number of organic and fair trade products bought per week when participating consumers were informed of the products’ benefits for the environment and the wellbeing of producers.

In a recent experiment in Norway, electrical appliance stores increased their sales of energy-efficient tumble driers when consumers were made aware of their cheaper lifetime operating costs by shop staff and a new product labelling system.