The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub's annual "Decoding The Default" survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Mark Loughney, Senior Consultant at Hub, discusses some of these findings and what they might mean for the industry.

Individuals’ willingness to pay (WTP) for environmental improvements is influenced by political affiliation. However, the picture is more complex than previous studies suggest according to new research, which concludes that how an environmental programme is delivered, i.e. by private companies or by the government, is more important for right-wing voters than for left-leaning voters.