Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

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Remember the Yellow Pages Association? They represent the folks who print phone books. They've fought some efforts by cities to ban phone book distribution, and

Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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