Mark Cuban predicts podcasts and livestreams are only going to become more popular.
Cuban shared his unique insights about the current and future state of not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.
Here are the main takeaways and my thoughts from our conversation:
1. Streaming is the future, and legacy companies need to get on board in order to survive
2. These days, audio is just as competitive as video because the barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up