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Salman Khan's Radhe is still in the post-production stage

The giant tub of popcorn has been replaced by a humble bag of chips, and the big screen by our 14-inch laptop screens — there's no denying that the lockdown has changed the way we watch movies. It appears there may be a further shift in cinema viewing pattern. Even as many filmmakers have decided to wait out the period and release their offerings on the big screen, the key players of digital entertainment have initiated dialogues with studios about releasing their films directly on the Internet. Amongst the first superstars to consider taking the leap is Akshay Kumar. Sources said Disney+Hotstar is in talks with the actor to procure the release rights of Laxmmi Bomb, which was slated to hit theatres on May 22.

A source reveals, "Akshay, director Raghava Lawrence and the producers are discussing the offer. There's a lot of post-production work left on the movie, including editing, background music, mixing and VFX. Since the team is working from home, the process is taking longer than usual. However, the makers are hoping to have the film ready by June. Although currently, the lockdown is on till May 3, theatres may continue to remain closed to ensure social distancing. In such a scenario, the team may consider having a direct-to-web release."

Akshay Kumar. Picture courtesy/ PTI

As a producer with sharp business acumen, Kumar had understood the potential of digital entertainment early on, and hence, decided to foray into it with the in-the-works series, The End. He is contemplating if releasing the horror comedy — a remake of the Tamil hit, Muni 2: Kanchana (2011) — online will be a wise move. "Akshay wants to make sure none of the invested parties make losses, and that the movie reaches a wide audience. While Disney+Hotstar ensures a worldwide reach, making the film available across small towns in India will be a concern for them."

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Bollywood Hungama had earlier reported that multiple Bollywood films are gearing up for a direct to OTT release, owing to the on-going coronavirus pandemic. We have now exclusively learnt that Akshay Kumar’s horror comedy is set for a direct to digital release in June. “Akshay Kumar, Vijay Singh (Fox Star Studios) and Tusshar Kapoor (Producer) along with the officials of Disney+Hotstar have been interacting over video calls for last 3 weeks, and it was only on a meeting on the evening of May 4 that everyone reached a common ground to get the film to release directly on the OTT platform,” revealed a source close to the development.

The source further added that everyone has now given a green signal to give up on the theatrical release as the stakeholders don’t expect cinema halls to open before September this year. “The principal shoot of Laxmmi Bomb was wrapped up in November last year, with some patch-work and reshooting done more recently in February. Director Raghava Lawerence is currently working on the final edit and post production of the film from Hyderabad, while Akshay is expected to send his dubbing tapes digitally to the director in a couple of days,” the source added.

The makers have cracked an umbrella deal by renegotiating the satellite and digital rights with Star network and Fox Star Studios. “The combined value of the deal from the sale of digital and satellite rights is estimated to be around Rs. 90 to 100 crores, in addition to the income from music rights. Major chunk of the money goes in Akshay Kumar’s pocket, as apart from acting, he is also one of the producers on the film,” the source explained.

While an official confirmation is still awaited, we hear that this will be among the first major films to arrive direct on OTT. “A lot of films will follow suit, it’s just a matter of time before things are made official.”

Also Read: Radhe – Your Most Wanted Bhai and Laxmmi Bomb to miss their Eid release this year due to Coronavirus lockdown