Jeff Barr is the Senior Manager of Web Services Evangelism for Amazon Web Services. He manages a team consisting of himself and three other evangelists and their goal is to create excitment and awareness for the Amazon Web Services. While maintaining an intense schedule at work he still finds time to write for his personal blog and to enhance and maintain Syndic8, his 5 year old RSS Feed directory. Jeff gave a plenary talk on "Building Highly Scalable Web Applications".