The book unravels how people rationalise facts to fit them into their perceptions

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, One of my credit cards bears...

"I know how unpopular it is to be seen as helping banks right now, especially when everyone is suffering in part from their bad decisions. I promise you, I get it. But I also know that in a time of crisis, we cannot afford to govern out of anger."

Behavioural economics incorporates behavioural, social and cognitive dimensions into economic thinking, and its practice has grown as economists strive to improve their models, forecasts and policies. Today it is making a measurable difference in policy effectiveness around the world.

Curious about why you behave the way you do? If you've already given up on your 2012 resolutions, this might be the Carolina Science Cafe for you!

Goulston, Mark