Washington, D.C. -- NAB Show will explore how the increasing adoption of advanced technology is revolutionizing immersive storytelling experiences in a Main Stage session open to all attendees on Tuesday, April 18 at 1 p.m. at the Las Vegas Convention Center.

"New possibilities for storytelling are emerging faster than at any other time in history," says film producer Mark Grimmer. With an immersive approach to art exhibitions, he shares several multidisciplinary projects — including a kaleidoscopic exhibit of David Bowie's world-changing career and a luminous, interactive show that brings visitors inside the paintings of David Hockney — and shows what's possible when ideas collide.

Anthony Geffen is the CEO and creative director of Atlantic Productions, an Emmy and Bafta winning documentary filmmaker, Throughout his career, he has pioneered multi-platform and immersive storytelling, featuring projects with David Attenborough, Judi Dench and a host of others. Over the years, immersive storytelling – beginning by working with the inventors of virtual reality – has become the most exciting storytelling format, and Geffen and his company has gone from strength to strength telling the world's true stories.