Seventy-four per cent of online products in the UK feature green claims, averaging 2.9 claims per product, according to BRC and Provenance research. Nature-related claims were most prevalent, while carbon-related claims were few. To support compliance, BRC and Provenance are launching Retailer Green Claims Forum, promoting transparency in green marketing.

In our technology driven world the movers and shakers of the tech industry always want to be on the right side of the law. They want to show their humane face to the global audiences. But is that the truth?A new