government marketing

Episode 14: How to leverage customer experience as a tool for government marketing (and gain customer loyalty)

We are talking about “The Customer Journey”.  If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way. 

The post Episode 14: How to leverage customer experience as a tool for government marketing (and gain customer loyalty) first appeared on Federal News Network.




government marketing

Episode 17: A chat with government marketing thought leaders

In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders.  They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.

The post Episode 17: A chat with government marketing thought leaders first appeared on Federal News Network.