Montag School’s branding fuses corporate trust with creative appeal, using Google Slides assets to reach diverse audiences.

Creating a brand identity for an educational institution like Montag School requires balancing the rigorous standards of corporate audiences with the appeal needed to engage a younger, learning-focused crowd. In this project by Monga Design, Montag School’s visual branding comes to life with a thoughtful, dual-purpose approach that reaches across the boundaries of institutional professionalism and educational creativity.

Montag School’s goal was to represent itself as a trustworthy, contemporary leader in personalized education. This meant moving away from conventional, corporate-heavy design toward a more flexible and approachable brand image. The resulting visual identity integrates both institutional authority and a fresh, dynamic appeal, capturing the trustworthiness expected in corporate circles while aligning with the openness and innovation desired in education.

One of the project’s standout qualities is its focus on balance. By addressing both institutional credibility and the youthful appeal needed for online and in-person classes, the branding reinforces Montag’s positioning as a leader in educational innovation. The design combines strong visual cues—such as clean lines and modern typography—with a vibrant color palette, adding depth to both the brand’s academic and professional facets.

Leveraging Google Slides for Visual Consistency

An innovative aspect of this project is the use of Google Slides as a foundational tool for asset creation. This choice reflects an understanding of Montag’s operational needs and the educational landscape’s demands for accessibility and efficiency. By designing custom graphics within Google Slides, Monga Design created a versatile, cost-effective solution for maintaining consistent visuals across various educational materials. Google Slides not only provides easy customization but also aligns with the widespread use of this tool in both corporate and learning environments, allowing Montag to produce branded materials in-house without requiring extensive software training.

Montag School’s branding thoughtfully considers its diverse target audiences. For in-company courses and corporate conventions, the brand maintains a polished, professional tone, ensuring credibility and trust in a business context. Simultaneously, for students attending online and in-person classes, the brand incorporates a more engaging, youthful look. The graphics, colors, and animations appeal to students by creating an approachable and modern learning environment.

Monga Design introduced animations for key assets to add a layer of interactivity to Montag’s branding. These animations, crafted by Clint Studio, enhance the brand’s visual appeal while ensuring they resonate with both young learners and seasoned professionals. This visual dynamism strengthens the brand’s reach by making it adaptable to the changing demands of the educational landscape.

The design team approached this branding project with a detailed, collaborative process. Their “Visual Thermometer” meeting—a strategy to explore visual possibilities rather than set rigid creative guidelines—proved essential for crafting a design that was both client-centered and creative. By aligning client preferences with design expertise, they established a visual identity that resonates on multiple levels, providing a cohesive experience for all audiences.

Montag School’s branding successfully bridges the gap between education and business, providing a clear, attractive, and credible visual identity that aligns with the brand’s values. By balancing a contemporary, accessible aesthetic with the professionalism expected in corporate circles, Montag School positions itself as a modern leader in education, with a visual identity that can grow with its expanding audience.

For more on this project, you can view the video case here.

Branding and visual identity artifacts

Credits

• Visual identity: Monga Design → Mateus Yuzo and Michel Refatti
• Motion: Clint Studio → Gustavo Brazzalle, Lucas José Galego e Luciano Burger