A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.

Businesses Going Green

Corporate America has entered an age when corporate social responsibility is more than just an altruistic pursuit. Companies of all sizes, in all industries, are feeling pressure to save money and simultaneously meet the growing demand for environmental responsibility and accountability.

There are a variety of ways for an alarm company to spread its green footprint. One of the most commonly discussed and easily considered areas of going green is the reduction of the use of paper.

Replacing meat with more medlinkvegetables and fruits/medlink can reduce household grocery medlinkgreenhouse gas emissions/medlink by over a quarter (26%) (!--ref1--).

This New Years Eve, I'll be raising my glass of biodynamic champers to the success of energy and money-saving home improvement projects.

Video: Chuck Leavell talks to CBS sportscaster Greg Gumbel about how the NFL is going green.

Brighter Living with Jill Cordes: Smarter shipping and retail makes these companies green.

From biodegradable coffins to tree-sprouting urns, eco-friendly burials offer a way for those who live green to also die green.

There is a healthy overlap between protecting national security and protecting the climate. Lockheed Martin & Raytheon get it, when will Congress get on board?

Going Green to Get Green

By Jill Richardson Other Words If environmental solutions aren’t systemic, living green will always mean going against the grain — and usually failing. Every year around Earth Day, I’m reminded of papers I graded in an environmental sociology class. The … Continue reading →

By Jill Richardson Other Words If environmental solutions aren’t systemic, living green will always mean going against the grain — and usually failing. Every year around Earth Day, I’m reminded of papers I graded in an environmental sociology class. The … Continue reading →

Make money first, save the planet second. Those are the reasons for most investors to get into green finance, according to HSBC Holdings Plc.

Valentine's Day is all about romancing your sweetheart. These companies show the planet some love too.

Pinterest has released its list of predicted trends for next year, and it looks like TreeHugger's eco-minded philosophies are catching on.

Nope. It is just another example of the anti-environmental, anti-sustainability, climate-change denying, anti-Agenda 21 crowd hard at work.

Sections of the investment community have been campaigning for years for companies to incorporate environmental, social and governance criteria into the way they do business.

Apart from its high literacy rate, richer natural resources, and green public consciousness, the Kerala Government's decision to go for a green budget this year makes this tiny southernmost state a model to look up to. Darryl D'Monte has more.

In our new series to kick off 2017, WIRED predicts the biggest trends for the year ahead. In this segment, Matt Simon explains how businesses are still going to go green, even in the face of renewed climate change denialism.