Source: www.businessinsider.com - Saturday, May 09, 2020
Mother's Day is the single most important holiday for flower shops, with many businesses relying on strong holiday sales to survive the summertime slowdown in demand for flowers. Thanks to the coronavirus pandemic, spring 2020 got off to an ominous start for florists across the United States. 1-800-Flowers.com, Inc. CEO Chris McCann and BloomNation CEO and cofounder Farbod Shoraka told Business Insider that their florist partners are seeing a major uptick in spending in the run-up to Mother's Day. The National Retail Federation is projecting that flower sales on Mother's Day will increase from $2.01 billion to $2.1 billion in 2020. Despite the good news, there remain major challenges to florists and the flower industry as a whole during COVID-19, including a major downturn for growers and wholesalers, reduced staffing, and even figuring out distribution capabilities. But Society of American Florists CEO Kate Penn told Busines Insider that florists are some of the "resourceful" and scrappy business owners out there: "Come rain, sleet, or social distancing they'll figure out how to get it delivered." Visit Business Insider's homepage for more stories . For flower shops across the United States, Mother's Day is the most important date on the calendar. Millions of Americans setting out to make their moms feel special with a bright bouquet consistently ensure that the second Sunday of May is the biggest holiday in the flower business

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