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Semrush Buys Search Engine Land! Google Search Falls Apart?

By www.nichepursuits.com
Published On :: Fri, 18 Oct 2024 14:54:23 +0000

Jared and guest host Morgan Overholt are back together this week to cover the latest news in SEO and beyond, to talk about progress with their respective side hustles, and to share some weird niche sites and discuss their strategies.…

The post Semrush Buys Search Engine Land! Google Search Falls Apart? appeared first on Niche Pursuits.


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Resistance to Electronic Medical Records (EMRs): A Barrier to Improved Quality of Care

By
Published On ::


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8000EMR Series of EMI- and RFI-Resistant Liquid Flow Meters

By www.24-7pressrelease.com
Published On :: Fri, 08 Dec 2023 08:00:00 GMT

Proteus Industries Inc. has introduced its 8000EMR Series flow meters, built to withstand even the most challenging electromagnetic and radio-frequency environments.


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STEMREGEN Announced as Exhibitor at LongevityFest 2023 in Las Vegas, NV

By www.24-7pressrelease.com
Published On :: Tue, 12 Dec 2023 08:00:00 GMT

STEMREGEN is pleased to announce that its founder, Christian Drapeau and executive team will be exhibiting at A4M LongevityFest 2023, taking place Dec 14- 16th in Las Vegas, Nevada.


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STEMREGEN Announced as Exhibitor at AASCP 2024 in Miami, FL

By www.24-7pressrelease.com
Published On :: Sat, 10 Feb 2024 08:00:00 GMT

STEMREGEN is pleased to announce that its founder, Christian Drapeau and executive team will be exhibiting at the AASCP 2024, taking place Feb 9-11 in Miami, Florida.


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Resistive switching : from fundamentals of nanoionic redox processes to memristive device applications

By search.lib.uiowa.edu
Published On ::

Location: Engineering Library- TK7874.84.R47 2016


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SEMrush IPO (SEMR)

By www.seobook.com
Published On :: Sat, 27 Mar 2021 16:19:22 +0000

On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday.

There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable market cap. According to this SeekingAlpha post at the IPO price SEMrush had a valuation of about $1.95 to $1.99 billion. For comparison sake, here are some other companies & valuations.

  • Facebook acquired Instagram for $1 billion.
  • Google acquired YouTube for $1.65 billion.
  • Yelp trades at around a $2.9 billion market cap.
  • Yahoo! was acquired by Verizon for $4.48 billion.
  • Hubspot has a market cap of around $20.4 billion.

A couple years ago Gannett bought AdWords reseller WordStream. A few years before that they bought ReachLocal. The Hearst publishing empire also bought iCrossing long ago. Marin Software remains publicly traded, but they are only valued at about $20 million.

Newspapers reselling Google AdWords ads isn't really SEO though. Beyond those sorts of deals, many of the publicly traded SEO stuff has been only tangentially relevant to SEO, or crap.

There are some quality category-leading publishers which use SEO as a means of distribution but are not necessarily an SEO service provider like TripAdvisor, BankRate, and WebMD. Over time many of these sorts of companies have been gobbled up by Red Ventures or various private equity firms. Zillow, Yelp and TripAdvisor are some of the few examples which still exist as independent companies.

So that puts most of the publicly traded SEO stuff in one of the following categories...

  • small scale - does anyone other than Andy Beal & Mike Grehan still remember KeywordRanking / WebSourced / Think Interactive / MarketSmart Interactive?
  • hope and nope - sites like Business.com were repeatedly acquired but never really gained lasting relevance.
  • affiliate networks - which reliant on partners with SEO traffic like Quinstreet & Commission Junction. many affiliate networks were hit hard as the barrier to entry in SEO increased over the years. Quinstreet is doing well in some verticals but sold their education division to Education Dynamics for $20 million. CJ was part of the Publicis Groupe acquisition of Epsilon.
  • pump and dump scams - Demand Media, owner of eHow, which later rebranded as Leaf Group & still trades at a small fraction of their IPO price.

[Editorial note: 8 days after writing this post LEAF announced a $304.3 million all cash buyout offer from Graham Holdings at 21% above current market prices and was trading at $8.63 a share. If you bought shares at $40 or $30 or $20 and hoped it would at some point come back - nope - the losses are crystalized on a take out. Graham Holdings formerly owned the Washington Post but sold it to Jeff Bezos 8 years ago for $250 million.]

The one lasting counter-example to the above is Barry Diller's IAC. [edit: added ... here is the WSJ recommending the stock 3 months later, even after a big run]

IAC's innovation ecosystem is surreal. Across time & across markets Diller is the best creator of vertical leading properties later spun off as their own companies. He's owned Expedia, TripAdvisor, LendingTree, HomeAdvisor, Match.com, TicketMaster and so many other category leaders.

His buying of Ask.com did not pan out as well as hoped as web browsers turned the address bar into a search box, his ability to differentiate the service went away after they shut down the engine in 2008, he was locked out of mobile search marketshare by default placement contracts & Google pushed back against extension bundling, but just about everything else he touched turned to gold.

A lot of IAC's current market cap is their ownership of Vimeo, which by itself is valued at $6 billion.

[Added a section on Vimeo here since it was spun out after this post was originally published.] Vimeo was a throw in when IAC bought CollegeHumor owner Connected Ventures. IAC was willing to sell Vimeo to Kodak for around $10 million over a decade ago, but there was no transaction. Around that time I ran a membership website here and we were going to use Vimeo for delivery of our videos but they deleted our paid subscription claiming Vimeo wasn't for businesses and was just for artistic uses. They probably did that hundreds or thousands of times over the years and then realized ... wait, we should allow businesses to use this, everyone else will just upload to YouTube. So they switched focus to business use, YouTube kept increasing ad load, and Vimeo kept becoming more appealing on a relative basis. This year YouTube updated their terms of service allowing them to monetize and and all uploaded videos, which only makes Vimeo look that much more appealing to businesses which are on the fence about paying a small monthly subscription for video hosting. When IAC spun out Vimeo this year (VMEO) it was valued at north of $6 billion. Someone like Microsoft could buy it and promote it in Bing search results the way Google does YouTube.

What is the most recent big bet for Barry Diller? MGM. Last August he bet $1 billion on the growth of online gambling. And he was willing to bet another billion to help them acquire Entain:

IAC has to date invested approximately US$1 billion in MGM with an initial investment thesis of accelerating MGM’s penetration of the $450 billion global gaming market. IAC notes in its letter of intent that IAC continues to strongly support this objective for MGM whether or not a transaction with Entain is consummated.

Barry Diller not only accurately projects future trends, but he also has the ability to rehab broken companies past their due dates.

The New York Times bought About.com for $410 million in 2005 & did little with it as its relevance declined over time as its content got stale, Wikipedia grew and search engines kept putting more scraped content in the search results. The relentless growth of Wikipedia and Google launching "universal search" in 2007 diminished the value of About.com even as web usage was exploding.

IAC bought About.com from the New York Times for $300 million in August of 2012. They tried to grow it through improving usability, content depth and content quality but ultimately decided to blow it up.

They were bold enough to break it into vertical category branded sites. They've done amazingly well with it and in many cases they rank 2, 3, 4 times in the SERPs with different properties like TheSpruce, TheBalance, Investopedia, etc. As newspapers chains keep consolidating or going under, IAC is one of the few constant "always wins" online publishers.

At its peak TheBalance was getting roughly 2/3 the traffic About.com generated.

Part of the decline in the chart there was perhaps a Panda hit, but the reason traffic never fully recovered is they broke some of these category sites into niche sites using sub-brands.

All the above search traffic estimate trend charts are from SEMrush. :)

I could do a blog post titled 1001 ways to use SEMrush if you would like me to, though I haven't yet as I already have affiliate ads for them here and don't want to come across as a shill by overpromoting a tool I love & use regularly.

I tend to sort of "not get" a lot of SaaS stocks in terms of prices and multiples, though they seem to go to infinity and beyond more often than not. I actually like SEMrush more than most though & think they'll do well for years to come. I get the sense with both them and Ahrefs that they were started by programmers who learned marketing rather than started by marketers who cobbled together offerings which they though would sell. If you ever have feedback on ways to improve SEMrush they are fast at integrating it, or at least were in the past whenever I had feedback.

When SEMrush released their S-1 Dan Barker did a quick analysis on Twitter.

Some stats from the S-1: $144 million in annual recurring revenues @ 50% compound annual growth rate, 76% gross margins, nearly 1,000 employees and over 67,000 paying customers.

At some point a lot of tool suits tend to overlap because much of their data either comes from scraping Google or crawling the open web. If something is strong enough of a point of differentiation to where it is widely talked about or marketed then competitors will try to clone it. Thus spending a bit extra on marketing to ensure you have the brand awareness to be the first tool people try is wise. Years ago when I ran a membership site here I paid to license the ability to syndicate some SEMrush data for our members & I have promoted them as an affiliate for what seems like a decade now.

When Dan Barker did his analysis of the S-1 it made me think SEMrush likely has brighter prospects than many would consider. A few of the reasons I could think of off the top of my head:

  • each day their archive of historical data is larger, especially when you consider they crawl many foreign markets which some other competitive research tools ignore
  • increasing ad prices promote SEO by making it relatively cheaper
  • keyword not provided on organic search means third party competitive analysis tools are valuable not only for measuring competitors but also measuring your own site
  • Google Ads has recently started broadening ad targeting further and hiding some keyword data so advertisers are paying for clicks where they are not even aware what the keyword was

That last point speaks to Google's dominance over the search ecosystem. But it is also so absurd that even people who ran AdWords training workshops point out the absurdity.

In Google maximizing their income some nuance is lost for the advertiser who must dig into N-Gram analysis or look at historical data to find patterns to adjust:

The account overall has a CPA in the $450 range. If the word ‘how’ is in the query, our CPA is over double. If someone searches for ‘quote,’ our CPA is under $300. If they ask a question about cost, the CPA is over $1000. Obviously, looking for quotes versus cost data is very different in the eyes of a user, but not in the matching search terms of Google.

Every ad network has incentive to overstate its contribution to awareness and conversions so that more ad budget is allocated to them.

  • Facebook kept having to restate their ad stats around video impressions, user reach, etc.
  • Facebook gave themselves a 28 day window for credit for some app installs.
  • Google AMP accidentally double counted unique users on Google Analytics (drives adoption = good).
  • Google Analytics came with last click attribution, which over-credits the search channel you use near the end of a conversion journey.

There are a lot of Google water carriers who suggest any and all of their actions are at worst benevolent, but when I hear about hiding keyword data I am reminded of the following quote from the Texas AG Google lawsuit.

"Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own."

That lawsuit details the great lengths Google went to in order to leverage their search monopoly to keep monopoly profit margins on their display ad serving business.

AMP was created with the explicit intent to kill header bidding as header bidding shifted power and profit margins to publishers. Some publishers saw a 50% rise in ad revenues from header bidding.

Remember how Google made companywide bonuses depend on the performance of the Google Facebook clone named Google+? Google later literally partnered with Facebook on a secret ad deal to prevent Facebook from launching a header bidding solution. The partnership agreement with Facebook explicitly mentioned antitrust repeatedly.

When a company partners with its biggest direct competitor on a bid rigging scheme you can count on it that the intent is to screw others.

So when you see Google talk about benevolence, remember that they promise to no longer lie in the future & only deceive others into working against themselves via other coercive measures.

We went from the observation that you can't copyright facts to promoting opinion instead:

to where after many thousands of journalists have been laid off now the "newspaper of record" is promoting ponzi scheme garbage as a performance art piece:

Is it any wonder people have lost trust in institutions?

The decline of About.com was literally going to be terminal without the work of Barry Diller to revive it. That slide reflected how over time a greater share of searches never actually leave Google:

Of those 5.1T searches, 33.59% resulted in clicks on organic search results. 1.59% resulted in clicks on paid search results. The remaining 64.82% completed a search without a direct, follow-up click to another web property. Searches resulting in a click are much higher on desktop devices (50.75% organic CTR, 2.78% paid CTR). Zero-click searches are much higher on mobile devices (77.22%)

The data from the above study came from SimilarWeb, which is another online marketing competitive research tool planning on going public soon.

Google "debunked" Rand's take by focusing on absolute numbers instead of relative numbers. But if you keep buying default placements in a monopoly ecosystem where everyday more people have access to a computer in their pocket you would expect your marketshare and absolute numbers to increase even if the section of pie other publishers becomes a smaller slice of a bigger pie.

Google's take there is disingenuous at the core. It reminds me of the time when they put out a study claiming brand bidding was beneficial and that it was too complex and expensive for advertisers to set up a scientific study, without any mention of the fact the reason that would be complex and expensive is because Google chooses not to provide those features in their ad offering. That parallels the way they now decide to hide keyword data even from paying advertisers in much the same way they hide ad fees and lie to publishers to protect their ad income.

Google suggests they don't make money from news searches, but if they control most of the display ads technology stack & used search to ram AMP down publishers throats as a technological forced sunk cost while screwing third party ad networks and news publishers, Google can both be technically true in their statement and lying in spirit.

"Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own."

There are many more treats in store for publishers.

Google Chrome stopped sending full referrals for most web site visitors late last year. Google will stop supporting third party cookies in Chrome next year. They've even floated the idea of hiding user IP addresses from websites (good luck to those who need to prevent fraud!).

Google claims they also going to stop selling ads where targeting is based on tracking user data across websites:

"Google plans to stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. The Alphabet Inc. company said Wednesday that it plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. ... Google had already announced last year that it would remove the most widely used such tracking technology, called third-party cookies, in 2022. But now the company is saying it won’t build alternative tracking technologies, or use those being developed by other entities, to replace third-party cookies for its own ad-buying tools. ... Google says its announcement on Wednesday doesn’t cover its ad tools and unique identifiers for mobile apps, just for websites."

Google stated they would make no replacement for the equivalent of the third party cookie tracking of individual users:

"we continue to get questions about whether Google will join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products. We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not — like PII graphs based on people’s email addresses. We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment."

On the above announcement, other ad networks tanked, with TheTradeDesk falling 20% in two days.

Competing ad networks wonder if Google will play by their own rules:

“One clarification I’d like to hear from them is whether or not it means there’ll be no login for DBM [a historic name for Google’s DSP], no login for YouTube and no login for Google properties. I’m looking for them to play by the same rules that they so generously foisted upon the rest of the industry,” Magnite CTO Tom Kershaw said.

Regulators are looking into antitrust implications:

"Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said."

The web will continue to grow more complicated, but it isn't going to get any more transparent anytime soon.

"Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own."

As the Attention Merchants blur the ecosystem while shifting free clicks over to paid and charging higher ad rates on their owned and operated properties it increases the value of neutral third party measurement services.

The trend is not too hard to notice if you are remotely awake.

While I was writing this post Google announced the launch of a "best things" scraper website featuring their scraped re-representations of hot selling items. And they are cross-promoting competitors in "knowledge" panels to dilute brand values & force the brand ad buy.

Shortly after Google launched their thin affiliate scraper site full of product ads they announced an update to demote other product review sites.

Where Google can get away with it, they will rig things in their favor to rip off other players in the ecosystem:

Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit. The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems.

If I could give you one key takeaway here, it would be this:

"Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own."

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Ve věku 76 let zemřela bývalá ministryně spravedlnosti Marie Benešová

By www.reflex.cz
Published On :: Mon, 11 Nov 2024 19:10:00 +0100

Ve věku 76 let zemřela bývalá ministryně spravedlnosti a místopředsedkyně sociální demokracie Marie Benešová. České televizi to potvrdila někdejší ústecká hejtmanka Jana Vaňhová, o úmrtí advokátky na síti X informoval také předseda Rady ČTK David Soukup. Benešová se ministryní spravedlnosti stala ve vládě Jiřího Rusnoka od července 2013 do ledna 2014, a potom znovu ve vládě Andreje Babiše od dubna 2019 do prosince 2021, tehdy už ale jako nestranička za hnutí ANO.


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Tragické osudy horolezkyň: Japonku nechali kolegové umrznout, Američanka zemřela s úsměvem na rtech

By www.reflex.cz
Published On :: Tue, 12 Nov 2024 18:20:00 +0100

Sportem ku zdraví, říká se. A k trvalé invaliditě, dodávají jiní. V případě horolezectví to ale může dopadnout mnohem hůř. Všechny ty světově známé vrcholky mají svůj smutný seznam těch, kteří padli při jejich zdolávání. A pochopitelně mezi nimi nechybí ani ženy. Hannelore Schmatz se měla stát první Němkou, která zdolala Mount Everest. Na vrchol se dostala i se svým manželem Gerhardem, jakožto nejstarším pokořitelem hory. Jenže u Everestu je pořádně zrádná i cesta dolů. Hannelore se nakonec stala osudnou.


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Ahrefs vs SEMrush: Which SEO Tool Should You Use?

By techncruncher.blogspot.com
Published On :: Tue, 01 Mar 2022 12:16:00 +0000


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?


SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs



Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS



The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH



When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs



The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH



SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 


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emr

Concealable Physical Unclonable Function Generation and In-Memory Encryption Machine using Vertical Self-Rectifying Memristors

By pubs.rsc.org
Published On ::

Nanoscale Horiz., 2024, Accepted Manuscript
DOI: 10.1039/D4NH00420E, Communication
Jea Min Cho, Seungsoo Kim, Tae Won Park, Dong Hoon Shin, Yeong Rok Kim, Hyungjun Park, Dong Yun Kim, Soo Hyung Lee, Taegyun Park, Cheol Seong Hwang
The importance of hardware security increases significantly to protect the vast amounts of private data stored on edge devices. Physical unclonable functions (PUFs) are gaining prominence as hardware security primitives...
The content of this RSS Feed (c) The Royal Society of Chemistry


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emr

Salaam Emraan!

By www.thehindu.com
Published On :: Thu, 20 Oct 2016 17:01:31 +0530

The 13-year-old Qawwali singer proved his sufi legacy, writes M.O. Badsha


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emr

Strategien für das Alleinsein - Tipps von Extremreisenden

By www.spiegel.de
Published On :: Sun, 10 May 2020 08:36:33 +0200

Jahrelang allein unterwegs? Hier erklären eine Langzeitwanderin, eine Seglerin und eine Radfahrerin, welche Strategien ihnen unterwegs helfen - und jetzt den Corona-Alltag erleichtern.


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emr

Maurizio Sarri insists he has no issue with Emre Can for being angry at Champions League omission 

By www.dailymail.co.uk
Published On :: Fri, 13 Sep 2019 15:25:48 GMT

Maurizio Sarri has backed Emre Can after the midfielder hit out over his omission from Juventus' Champions League squad. Can will not play during the group stages.


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emr

Selecting EMR Software for Your Practice

By www.articlegeek.com
Published On ::

Article on how to select an EMR software system for your practice.


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emr

EMRIS International Celebrates Achieving 10,000 Customers During Its Pre-Launch

By www.24-7pressrelease.com
Published On :: Fri, 24 Apr 2020 07:00:00 GMT

EMRIS International opened its doors for pre-launch with its flagship CBD Line - Synergy, a premium THC Free, Hemp Derived CBD Oil with several potency levels and has been widely supported by thousands of new customers.


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emr

Memristor-based emulator for use in digital modulation

By www.freepatentsonline.com
Published On :: Tue, 28 Apr 2015 08:00:00 EDT

A memristor-based emulator including a memristor circuit for use in digital modulation that includes a first current feedback operational amplifier (CFOA) having multiple terminals in communication with a capacitor Cd and in further communication with a resistor Ri. A second CFOA having multiple terminals is in communication with the first CFOA and is adapted to be in further communication with a voltage vM to provide an input current iM for integration by a capacitor Ci. A nonlinear resistor is in communication with the second CFOA. A third CFOA having multiple terminals is in communication with the nonlinear resistor and is in further communication with the first CFOA and a resistor Rd. The third CFOA and the resistor Rd act as an inverting amplifier associated with the nonlinear resistor to increase a current gain to increase a difference between ON and OFF values of a resistance of a realized memristor.


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emr

Dieser Stripclub ist systemrelevant

By www.welt.de
Published On :: Sat, 09 May 2020 10:19:02 GMT

Um die Geschäfte weiter am laufen zu halten, werden viele Unternehmer in den USA kreativ. Etwa in Oregon, wo ein Stripclub für Furore sorgt.


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emr

Montreal Hip-Hop Collective Triple-R Release Debut Album “Red Rum Records” Featuring Tracks With Swollen Members, Doom Squad, Demrick, And More

By feedproxy.google.com
Published On ::

Montreal Hip-hop Collective Triple-R Has Signed With Squash Comp And Released Their Debut Album “Red Rum Records”


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emr

Montreal Hip-Hop Collective Triple-R Release Debut Album “Red Rum Records” Featuring Tracks With Swollen Members, Doom Squad, Demrick, And More

By feedproxy.google.com
Published On ::

Montreal Hip-hop Collective Triple-R Has Signed With Squash Comp And Released Their Debut Album “Red Rum Records”


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emr

Zemřel Little Richard, idol Elvise i Paula McCartneyho a jeden z otců rock´n´rollu

By www.reflex.cz
Published On :: Sat, 09 May 2020 17:10:00 +0200

Ve věku 87 let dnes zemřel jeden z otců zakladatelů rock´n´rollu Little Richard (vlastním jménem Richard Wayne Penniman). S odvoláním na jeho syna to na svém webu napsal časopis Rolling Stone. Příčina smrti zpěváka a klavíristy z amerického státu Georgia zatím není známá.


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emr

Statues on top of Mount Nemrut await visitors

By www.hurriyetdailynews.com
Published On :: Mon, 27 May 2019 08:55:00 Z

Hotels in the southeastern province of Adıyaman are enjoying a 100 percent occupancy rate thanks to a flock of domestic visitors wanting to spend their upcoming nine-day Eid al-Fitr holiday, along with the increasing number of foreign visitors wanting to see the beautiful Mount Nemrut.


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  • Arts & Life
emr

Enchanting sunset at Mount Nemrut

By www.hurriyetdailynews.com
Published On :: Sat, 05 Oct 2019 11:58:00 Z

Visitors snap photos of massive stone heads that stare down on them from the summit of Mount Nemrut. (Source: The Associated Press)


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emr

Emre Can sympathises with Liverpool over 'extremely unfortunate' Premier League title wait

By www.standard.co.uk
Published On :: 2020-04-20T08:12:48Z

Borussia Dortmund midfielder Emre Can has expressed sympathy for former club Liverpool over their ongoing title dilemma.


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emr

COVID-19: T cells offer clues to the potential power of Roche's Actemra

By www.fiercebiotech.com
Published On :: Fri, 01 May 2020 11:56:40 +0000

The successful activation of T cells is critical to the immune system's ability to clear infections. A retrospective study in China found that COVID-19 patients had remarkably low T-cell counts in their blood, while some pro-inflammatory cytokines such as IL-6—which Roche’s Actemra targets—were elevated.


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emr

CMV-independent increase in CD27−CD28+ CD8+ EMRA T cells is inversely related to mortality in octogenarians

By feeds.nature.com
Published On :: 2020-01-21


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emr

Emre Can Post-Match Interview - Match 11: Germany v Cameroon - FIFA Confederations Cup 2017

By www.fifa.com
Published On :: Sun, 25 Jun 2017 19:32:00 GMT

Hear from Germany midfielder Emre Can, after his sides 3-1 win over Cameroon at the FIFA Confederations Cup 2017.


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emr

Emraan Hashmi: Not the kind of actor who will go and watch the monitor

By www.mid-day.com
Published On :: 9 May 2020 08:13:33 GMT

Sanjay Gupta has been making sure that his work doesn't stop due to the ongoing lockdown and has been constantly working on the post-production of the film along with his editor remotely. "I've been continuously working. My editor Bunty Negi sends me the material every evening. Early morning I make my notes, I send them back to him.This is something I've been doing in the past because if I'm shooting, the edits go on. He sends it to me on laptop and I just send him my notes."

Sanjay also sends in some important sequences to John Abraham and Emraan Hashmi to have a look at and give their approval and involves them in the editing process, he stated in a recent interview with him and Emraan.

Talking about it, Emraan added, "Sanjay has shown me a bit, but I get too scared, I don't watch till the last bit till it's completed. I'm the kind of actor who doesn't really go and watch the monitor," he ends.

Mumbai Saga is produced by T-Series and White Feather Films. The film is produced by Bhushan Kumar, Krishan Kumar, Sangiita Ahir, and Anuradha Gupta.

Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news


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emr

Emre Can hits out at Maurizio Sarri for not treating him fairly prior to Borussia Dortmund move 

By
Published On :: Sun, 19 Apr 2020 14:53:55 +0100

Emre Can has bemoaned former manager Maurizio Sarri's decision to exclude him from the Juventus squad before the midfielder's £21million move to Borussia Dortmund.


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emr

Emre Can hits out at Maurizio Sarri for not treating him fairly prior to Borussia Dortmund move 

By www.dailymail.co.uk
Published On :: Sun, 19 Apr 2020 14:13:23 GMT

Emre Can has bemoaned former manager Maurizio Sarri's decision to exclude him from the Juventus squad before the midfielder's £21million move to Borussia Dortmund.


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emr

Emre Akbaba's brace helps Turkey beat Sweden as Aleksandar Mitrovic strikes for Serbia

By www.dailymail.co.uk
Published On :: Mon, 10 Sep 2018 21:59:59 GMT

Turkey substitute Emre Akbaba got two late goals to snatch a stunning 3-2 win over Sweden in the Nations League as the visitors recovered from two goals down at the Friends Arena on Monday.


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emr

Liverpool are learning a harsh lesson over Emre Can

By
Published On :: Fri, 17 Nov 2017 15:17:12 +0000

MERSEY BEAT — DOMINIC KING: Can you play football by numbers? This is an era when statistics have become king and a player’s importance is measured by the digits they produce.


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emr

Bard of Blood Review: Emraan Hashmi, Sobhita Dhulipala's Effective Espionage Drama

By www.news18.com
Published On :: Fri, 27 Sep 2019 09:38:47 +0530

Bard of Blood, directed by Ribhu Dasgupta, presents Emraan Hashmi as a rogue spy who goes inside Balochistan for a dangerous mission.


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emr

Neemrana Project

By
Published On ::

Neemrana Project


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emr

John Lennon’s Elbow: The Long, Winding Road of the EMR Progress Note

By jamanetwork.com
Published On :: Tue, 05 May 2020 00:00:00 GMT

In this narrative medicine essay, an attending physician shares his observations of how the changing nature of electronic medical record (EMR) hospital progress notes—often entered out of sequence and becoming ever longer and more unreadable—can hamper interacting with patients and providing patient care.


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emr

Flow, deformation and fracture : lectures on fluid mechanics and the mechanics of deformable solids for mathematicians and physicists / Grigory Isaakovich Barenblatt, ForMemRS, Emeritus G.I. Taylor Professor of Fluid Mechanics, University of Cambridge, Em

By prospero.murdoch.edu.au
Published On ::

Barenblatt, G. I


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emr

Aarushi-Hemraj double murder: The twists and turns in sensational killings

By archive.indianexpress.com
Published On :: Sun, 24 Nov 2013 08:28:27 GMT

Dentist couple Rajesh and Nupur Talwar are accused of murdering their 14-year-old daughter Aarushi.


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emr

Who killed Aarushi and Hemraj? Five years on, judgment for Talwars today

By archive.indianexpress.com
Published On :: Sun, 24 Nov 2013 19:12:14 GMT

Dentist couple Rajesh and Nupur Talwar are accused of murdering their 14-year-old daughter Aarushi.


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emr

Aarushi-Hemraj double murder: The story so far

By archive.indianexpress.com
Published On :: Mon, 25 Nov 2013 04:51:50 GMT

Aarushi Talwar, daughter of dentist couple Rajesh and Nupur was found dead on May 16, 2008.


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emr

Aarushi-Hemraj murder: The other characters in the case

By archive.indianexpress.com
Published On :: Mon, 25 Nov 2013 05:55:21 GMT

Aarushi-Hemraj murder case hinges around the actions and statements of many characters.


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emr

Aarushi-Hemraj murder case: Dentist couple Nupur, Rajesh Talwar held guilty

By archive.indianexpress.com
Published On :: Mon, 25 Nov 2013 06:50:02 GMT

The court will pronounce the quantum of punishment for the Talwar couple on Tuesday.


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emr

[ASAP] Two-Dimensional Unipolar Memristors with Logic and Memory Functions

By feedproxy.google.com
Published On :: Fri, 08 May 2020 04:00:00 GMT

Nano Letters
DOI: 10.1021/acs.nanolett.0c00002


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emr

Pollution status, environmental protection, and renewable energy production in marine systems / Ahmed El Nemr, editor

By prospero.murdoch.edu.au
Published On ::


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emr

Historical references in architectural design: special emphasis on Anatolian vernacular architecture and Turkish tourism architecture / Emrah Aslan, Dogan Zafer Erturk, John Hudson.

By grammy.mit.edu
Published On :: Tues, 5 Apr 2016

Rotch Library - NA1364.A83 2012


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emr

The new Turkey and its discontents / Simon A. Waldman, Emre Caliskan

By grammy.mit.edu
Published On :: Mon, 3 Apr 2017

Rotch Library - DR603.W35 2017


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