How people usually do elevator pitches
Among those who put thought into their elevator pitches, there tends to be two basic formulas:

Formula A: Introduce oneself and the name of the company, then describe the product or service in the context of the customer or industry’s pain point. Then, at the end, make the ask.

Formula B: Identify the pain point before introducing oneself and the name of the company. Then describe the product or service, followed by the ask.

While I am adamant that the only hard and fast rule of communication is that there are no hard and fast rules, I favor Formula B. People are most likely to embrace a solution when it is provided within the context of a problem they care about solving. By starting with a pain point, the entrepreneur is speaking to what an uninformed audience cares about right away thus making sure that the first thing their audience hears has intrinsic value to them. This helps the audience become immediately invested in solving the problem, which helps the entrepreneur to build some momentum.

Event Begins: Wednesday, November 13, 2024 4:00pm
Location: Taubman Health Sciences Library Room 6000
Organized By: Sessions @ Michigan

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Welcome! Whether or not you're a member of ESPA, we encourage you to join us in this workshop to learn about and practice forming elevator pitches. 
Here, you will learn how you can quickly pitch your research to a a variety of audiences both familiar and unfamiliar with your discipline, helping you catch the attention of individuals ranging from policy-makers to fellow scientists. If you want to hone your ability to quickly explain your work in an eye-catching fashion, join us for this workshop and grab some free food while you're at it!

#WBD101 #Hyfit #Levifarm #Glucolens #ActivHearts #Mogo #BodTemp

Want to master the elevator pitch and leave a great first impression? Use this easy formula to help communicate what you do in a concise pitch!