The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.

The other day while going through my analytics I noticed a referral hit from a blog I’d never heard about. Often when I get referrals from sites I’ve never heard of I like to check them out to see what their about. What I found though was a blog that was copying word for word some of my older posts...............

It takes time to build an audience: you need to attract them to your site, which they’ve likely never heard of, and convert them into loyal readers, so they come back and tell their friends – and eventually turn into customers, which is the whole goal of content marketing.

The Truth About Content Syndication and Duplicate Content