Physical and social aspects each make up a separate part of servicescape. Together, these make up the servicescape. Although previous research has frequently investigated these aspects separately, the purpose of this study is to simultaneously find out the impact of both aspects within the casual dining restaurants' context. In total, 462 customers in Delhi were polled for this study, and structural equation modelling was used to analyse the data. According to the results, both the social and physical parts of the servicescape have the ability to affect how satisfied customers are, which in turn can affect how they behave in the future.

If you’re in the market for a laptop or desktop PC, you know that pretty much all of them come with impressive features. But which brands stand out from the rest? The American Customer Satisfaction Index (ACSI) Household Appliance and Electronics Study 2024 rates the best computer brands and types of devices according to customer […]

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Gravina's Window Center of Littleton Boasts 97% Satisfaction Rating

Continues to Lead in both Data Quality and Customer Data Platform (CDP) Categories

Consumers will have had lots of time to mull over their prospective purchases. So, plenty to think about then, after Lexus took top honours in the latest Auto Express Driver Power poll.

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Munson, Chuck, author