A chew toy for canine dental care formed of a plurality of elongated rawhide strands, each strand defining a width within the range of about 0.20 to 7.5 millimeters and a thickness within the range of about 0.20 to 3.0 millimeters. The strands are braided together so as to define at least one rawhide braid of a desired size. The rawhide braid is wound or twisted and tied to define a desired chew toy size and shape that, upon be chewed by a dog, provides a messaging of the dog's gums and a cleaning and flossing of the dog's teeth. The chew toy can be soaked in an aqueous solution containing one or more therapeutic agents and/or an animal attractant and baked dry to impregnate the agent(s) or attractant within the rawhide for release when chewed by a dog.