Soupergirl—the plant-based soup and gazpacho company based in Washington, DC—was one of five winning contestants of Kroger’s new "Go Fresh & Local Supplier Accelerator," a national competition that ended with a Sharktank-like business presentation in front of a panel of judges in Cincinnati.

Win Loss Research for sales process improvement is a business competition best practice that is an easy, relatively inexpensive and powerful technique to improve your sales results.