The uber-viral children's song "Baby Shark" landed in the top 40 of the Billboard charts this week, years after it debuted on YouTube.

Adriana Derath caught her precious toddler, Matteo, staving off sleep to be able to dance to the hit childrens' song baby shark. The toddler can be seen drifting away into the land of nod.

The South Korean company behind the hit video "Baby Shark" is hoping to expand its empire with films and merchandise while pursuing the next viral sensation. Its strategy aims to beat competitors in an increasingly crowded space for children’s attention. Image: Pinkfong