https://news.ycombinator.com/item?id=42105869

The Brand Registry Group (BRG) is the global association of companies and organizations working together to champion the use of .brand top-level domains and includes some of the world's most recognized consumer and B2B brands. In advance of the ICANN81 meeting in Istanbul Türkiye next week, the BRG is providing an update on ICANN's new gTLD program in several sessions that may be of interest to prospective .brand applicants.