Leavening is a fundamental ingredient category in baking that performs some serious heavy lifting. Leavening agents help create the textural quality in many baked goods.

Industry suppliers offer new and updated leavening ingredients for the development of clean-label snacks and baked goods.

Bakery ingredient supplier Puratos USA has announced a new addition to their sourdough product range with the launch of Sapore Leo Organic.

Leavening ingredients and leavening aides are important ingredients that help consistently create the textural qualities of various baked goods. And like every ingredient segment within bakery, leavening agents are subject to ongoing shopper trends.

Ingredient suppliers and bakery clients are discovering new products and ways to use existing ingredients. 

LEVAIR Select leavening solution is a non-aluminum based alternative to traditional sodium aluminum phosphate.

Welcome back a classic campfire treat turned bite-sized muffin just in time for warm weather activities: Little Bites S’mores Muffins.

Brand also expands dessert bar offerings with new Chocolate Pie Bar Mix.

Evive has introduced a savory snack for wellness warriors: Muffin Bites, a wholesome treat packed with fruits and vegetables.

New collection, available only at Williams Sonoma, will focus on mindfulness of ingredients and sustainable sourcing to address growing consumer demand for food products that accommodate various dietary and lifestyle preferences.

The bakery snacks category overall experienced an increase in sales in 2021, the possible reason for that being that consumers are now returning to the office and want on-the-go snacks to keep them company at their desks. 

Seasonal favorite is packed with real pumpkin and contains 0g trans fat and no high fructose corn syrup. 

Organic baking brand debuts redesigned logo, refreshed packaging, and two new SKU's.

Dunkin’ debuts three items for the holidays and, by popular demand, brings back its Cranberry Orange Muffin.

The limited-edition muffins are made with real apples and no high fructose corn syrup or trans fat.

New products from Cinnabon and DAVID Seeds, both in the Conagra Brands portfolio.

Bimbo Bakehouse recently introduced Entenmann’s Little Bites for foodservice distribution in both Chocolate Chip and Blueberry varieties.

Checking in on what’s new in the muffins bakery category.

Available in Mott's Apple and Hawaiian Punch Fruit Punch flavors, the new products can be found in select grocers nationwide next month.

Muffin brand rereleases limited-edition flavor for spring and summer snacking.

Upcoming film Spider-Man: Across the Spider-Verse themed packaging will be on select Tastykake items in conjunction with a National “Swing into Tastykake” Sweepstakes.

The muffin tops are free of artificial colors, flavors, and high fructose corn syrup, and they pack 11 grams of whole grains per serving.

Americans of a certain age likely associate bakery snacks with lunchboxes, unwrapped and enjoyed at school, near the tail end of their midday meal. 

The muffins are available now through October, and each pouch is 200 calories.

The company creates plant-powered, gluten-free products rooted in Konjac—a fiber-rich Asian root plant that can be used to empower flour substitute applications.

The bakery snacks come in multi-packs of single-serve pouches for portable convenience.

McKee Foods aims to meet the ever-growing demand for larger pack sizes while delivering the same quality and taste that consumers expect.

Alongside its new Marble Cake, Dr. Schär's is unveiling its soft-textured Muffins in Classic, Chocolate, and Chocolate Chip flavors. 

Available now through July at most retailers, the muffins are made with real ingredients like cinnamon and maple syrup, and no high fructose corn syrup or trans fat. 

The new muffin varieties feature less sugar plus real ingredients like apple and chocolate, and a touch of hidden vegetables.

Little Bites Biggie Muffins come in two new pack sizes: 8 muffins that are individually wrapped in 4 twin packs and a single-serve 4-pack designed for convenience.

McKee Foods Corp. is launching Little Debbie Cosmic Mini Muffins, a tribute to its Cosmic Brownie, which is celebrating 25 years.

Munk Pack’s line of innovative Protein Cookies line took away top honors in this year's ‘Best Healthy School Snacks’ contest.

Solvaira Specialties has announced that it will now be offering VIDOFIBRES BF Sugar Beet Fiber products.

Munk Pack, winner of the 2017 ‘Best Health School Snacks’ contest, discusses natural, healthy, vegan snacks.

The idea of "better for you" encompasses much of what consumers desire today in many of their snacks and baked goods: clean label, non-GMO, natural and—at its core—solid nutrition to make those foods a healthy part of their daily diet.

Crackers grow more sophisticated as shoppers seek nutrition and flavor in their snacks.

Fresh bread, bagels and English muffins comprise the largest segment in bakery, valued at over $10 billion per IRI, Chicago. But sales overall remain relatively flat. Nevertheless, several strategic options exist for bakers to infuse new life into bread sales.

Consumers are reading labels more, looking for products that are nutritious, with ingredients that are easy to understand and that work with their family's budget. While there's no official definition of "clean label," consumers and the snack and bakery industry have their own definition in mind.

Grains are fundamental ingredients in snacks and baked goods, providing function, flavor, texture and nutrition. Grains are classified as either whole grains or refined grains.

Consumers want to achieve better overall health and wellness, and adding more dietary protein and fiber helps. FDA defines dietary fiber as "certain naturally occurring fibers that are 'intrinsic and intact' in plants, and added isolated or synthetic non-digestible soluble and insoluble carbohydrates that FDA has determined have beneficial physiological effects to human health."

MGP Ingredients, Inc. is pleased to announce the formal approval of its citizen petition requesting dietary fiber status under the new nutrition facts labeling regulations for its flagship brands of Fibersym RW and FiberRite RW.

Crackers maintain far-reaching appeal. But while the category benefits from increased consumer interest in snacking, crackers have experienced intensified competition from other foods within salty snacks and beyond.

There's a reason why better-for-you is trending and "perfect-for-you" isn't. According to the August 2018 "U.S. Better for You Eating Trends" market report from Mintel, just 7 percent of consumers say they're strict with themselves to make sure their diet is as healthy as possible, and just three in 10 say they maintain a healthy diet most of the time.

While taste will remain a dominant factor for all food products, health, wellness and the nutritional value of the product is growing in importance. Several studies point to the fact that consumers are looking to achieve better overall wellness by selecting foods and ingredients that provide a functional health benefit.

Ingredients by Nature (IBN)—supplier of high-quality, customizable, science-based food ingredients—has announced the launch of MonkFiber, a functional, sweet fiber from the pomace of the monk fruit.

Ingredion Incorporated has launched a dietary fiber in the U.S.—NOVELOSE 3490.

BENEO has announced the expansion of its chicory root fiber and rice starch ingredient portfolio with two new organic solutions.

There was a time, not so long ago, when nutritional boundaries were more clear-cut. "Indulgent foods weren't healthy," says Mel Festejo, COO, American Key Food Products, Closter, NJ. "They either had a surfeit of nutrients that triggered health issues, or they contained ingredients whose names raised anxiety."

Grains are a fundamental ingredient in snack food and bakery products and an important food in consumer diets. In fact, based on the 2020 IFIC Food and Health Survey, consumers view fiber, whole grains, and protein from plants as the healthiest, and most-sought-after, nutrients.