academic and careers The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
academic and careers Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
academic and careers Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
academic and careers International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
academic and careers Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets By prospero.murdoch.edu.au Published On :: Belk, Russell W Full Article
academic and careers International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
academic and careers Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
academic and careers Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
academic and careers The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
academic and careers Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
academic and careers International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
academic and careers Neuromarketing yearbook 2015 / NMSBA By prospero.murdoch.edu.au Published On :: Full Article
academic and careers Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
academic and careers Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
academic and careers Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
academic and careers An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
academic and careers Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo By prospero.murdoch.edu.au Published On :: Full Article
academic and careers International marketing research / V. Kumar By prospero.murdoch.edu.au Published On :: Kumar, V., 1957- author Full Article
academic and careers Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
academic and careers E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver By prospero.murdoch.edu.au Published On :: Laudon, Kenneth C., 1944- author Full Article
academic and careers Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
academic and careers Marketing / Kotler, Burton, Deans, Brown, Armstrong By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
academic and careers Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
academic and careers Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
academic and careers Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin By prospero.murdoch.edu.au Published On :: Aaker, David A Full Article
academic and careers Strategic marketing / David W. Cravens, Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Cravens, David W Full Article
academic and careers The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
academic and careers What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
academic and careers Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
academic and careers The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
academic and careers Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
academic and careers Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
academic and careers Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
academic and careers Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
academic and careers Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
academic and careers Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
academic and careers Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay By prospero.murdoch.edu.au Published On :: Finlay, Steven, 1969- Full Article
academic and careers MKTG 10 : principles of marketing / Lamb + Hair + McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W., author Full Article
academic and careers Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
academic and careers The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
academic and careers Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
academic and careers Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
academic and careers Value as a service : embracing the coming disruption / Rob Bernshteyn By prospero.murdoch.edu.au Published On :: Bernshteyn, Rob, author Full Article
academic and careers Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
academic and careers Social media and mobile marketing strategy / Randi Priluck By prospero.murdoch.edu.au Published On :: Priluck, Randi, author Full Article
academic and careers Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
academic and careers HBR's 10 must reads on strategic marketing By prospero.murdoch.edu.au Published On :: Full Article
academic and careers Service design : 250 essential methods / Robert Curedale By prospero.murdoch.edu.au Published On :: Curedale, Robert, author Full Article
academic and careers Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
academic and careers The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
