In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials purchase decisions were influenced by a brands social media presence. But that's Millennials, a generation that's largely grown up online, and those response figures vary significantly across the different age brackets - so which platforms should you be focusing on to reach your target market?

To provide more insight, the team at Animoto broke their research down by generation.

Some of their key findings include:

Gen Z chose Instagram as the platform to follow brands
Baby boomers spend most of their time on YouTube and the Facebook Feed
Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions

Union home minister Amit Shah on Saturday said he is "totally healthy" and not suffering from any disease. Shah said rumours about his health conditions have been spread through social media. "I am totally healthy and I am not suffering from any disease," he said in the statement in Hindi which was posted on his Twitter handle.

The NIA said that the agency along with Punjab and Haryana police arrested Ranjit Singh, allegedly a notorious narco-terrorist, on Saturday as he was acting as a conduit for Pakistan-based groups to push drugs into India and the money generated was used for terror activities. Singh, who has been on the run for nearly a year, was arrested from Sirsa, the NIA said.

The return of migrant workers to West Bengal has become another flashpoint between the Centre and the TMC-led state government with home minister Amit Shah alleging that the state government is not allowing special trains. However, the TMC government accused the Centre of "lying" and said they have planned eight trains to ferry migrants.

The Indian Railways has operated 302 ‘Shramik Special' trains since May 1 and ferried home more than 3 lakh migrants stranded in various parts of the country amid the coronavirus-induced lockdown, officials said. The national transporter has planned to operate 47 trains on Saturday, out of which 34 trains have already departed, they said.

The West Bengal government on Saturday said it had brought back around 6,000 residents stranded outside the state and ensured safe return of people of other states stuck here due to the lockdown, virtually refuting the claims of non-cooperation made by Union Home Minister Amit Shah.

The evaluation for class 10, 12 board exams will be done by teachers at their homes and 3,000 schools have been identified as exam centres to deliver the answer sheets to them, Union HRD minister Ramesh Pokhriyal 'Nishank' said on Saturday. He said 1.5 crore answer sheets of already conducted class 10, 12 exams will be delivered to teachers.

NCP chief Sharad Pawar has requested Prime Minister Narendra Modi to talk to chief ministers of those states who are not allowing migrant workers to come back home.

Two Indians, who were among the 363 nationals brought back to Kerala from the Gulf, have tested positive for Covid-19, chief minister Pinarayi Vijayan said on Saturday. With this, the total number of active cases has climbed to 17 in the state. The patients have been admitted to hospitals in Kozhikode and Kochi.

The testing capacity for Covid-19 has been scaled up to around 95,000 tests per day and a total of 15,25,631 tests have been conducted so far across 332 government and 121 private laboratories, Union Health Minister Harsh Vardhan said on Saturday. The minister reviewed the status of Covid-19 in the northeastern states along with the measures taken for its containment.