Het advies aan marketeers dezer dagen: ‘spend your way out of the crisis’. De merken die blijven investeren in een recessie komen er sneller en sterker uit. Maar de meeste CFO’s zullen op dit moment niet erg gevoelig zijn voor dit argument. Wat kunnen merken dan wel doen? Als je niet kunt adverteren, neem dan actie, handel naar je purpose. De merken die dit doen zullen niet alleen opvallen, ze zullen ook echt betekenisvol zijn. Ze kunnen echte ‘hero brands’ worden.

Het coronavirus heeft een flinke impact op de economie. Er heerst veel angst, wat van invloed kan zijn op consumentengedrag. Daarnaast leeft de vraag of de consument reclame nu wel gepast vindt. Heeft het als adverteerder dan wel zin om te communiceren? Ik bekijk deze vraag vanuit een gedragswetenschappelijk perspectief.

Learn how Guardium database monitoring is extended with enhanced security intelligenceknown as outlier detectionto detect potential threats based on relative changes in behavior. Use cases, configuration guidance, and operational considerations are covered.

In this second installment of a two-part tutorial on how to combine Weather Data and Business Rules IBM Cloud services to automate operational business decisions based on weather conditions, you will take a closer look at the decision operation created in Part 1, learn how to create simple business rules that use weather data and a rule flow that includes these rules, and deploy the decision operation to IBM Cloud. A Node-RED flow will orchestrate a call to the weather data, the Business Rules service, and take action based on the outcome executing business rules.

Learn how to deploy an Apache Cassandra NoSQL database on a Kubernetes cluster that spans multiple data centers across many regions. The benefits of such a setup are automatic live backups to protect the cluster from node- and site-level disasters, and location-aware access to Cassandra nodes for better performance.

Docker and Kubernetes are the building blocks of the next generation of DevOps. In this tutorial, you'll see how to build Docker images, run them locally, and then push those images to your IBM Cloud account so you can deploy them to a Kubernetes cluster running in the IBM Cloud.

Lara Rae and Rob Pue refuse to overstay their welcome in their debate on going home for the holidays. Then, John Hastings and Derek Seguin dial it up a notch on telemarketers.

Wastewater as an early warning system for COVID-19 outbreaks, how a statistician conquered Roll Up The Rim, the Canadian-born former Green Beret behind a failed plot in Venezuela, Nintendo's Animal Crossing brings calm to self-isolation, how zookeepers are coping with the pandemic, the return of Fraggle Rock and more.

Employees at Wildbit have been working remotely for 20 years. Natalie Nagele, the software company's CEO and co-founder, shared some of the keys to remote working success for those who are just starting out.

Does cloud seeding work, and listening to the sounds of the Arctic Ocean

Before coming up with the dangling dollar bill, the grunge band had a few other ideas.

The word “airport” is also code for the word “brand.” Believe it or not, airports compete heavily for airlines, passengers and retail sales. As a result, airports have redesigned themselves to become highly competitive brands.

A diplomatic spat between Australia and China appears to be escalating, with accusations of unprofessional conduct and petty games.

Tasmania's largest salmon producer applies for a research permit to trial spraying water on seals to move them away from fish farming pens, but the Greens say the proposal raises serious animal welfare concerns.

From his nursing home in Hervey Bay, 98-year-old Jack Hanson remembers how a few hundred Australians fought off thousands of Japanese troops, in a David and Goliath battle on Timor.

The Queensland town of Monto that was drought declared and had the local mine close on the same day is determined to see the community survive.

A regional Victorian town will soon house one of the world's largest medicinal cannabis production facilities, amid a push to drive patients away from the thriving black market.

As elite athletes face more pressure than ever, the role of the coach is also evolving. And while an almighty spray and a heavy hand were once the norm, a different approach is now winning over players, writes Clint Thomas.

Perth Glory's Chris Harold is just one of a growing number of athletes using their profiles and huge social media followings to push the causes they believe in.

Producers describe plans for a new abattoir near Port Pirie as a "complete game changer" for pastoralists, saving them thousands in freight costs.

A "fireball" believed to have been a meteor lights up the skies overnight, with reports of sightings coming in from South Australia and Victoria. One expert says the earth has been bombarded by twice as many small asteroids than usual over the last couple of years.

A fireball that could be seen soaring across the Australian sky on Tuesday night is believed to have landed in the ocean, about 400 kilometres south of Adelaide.

One of Australia's most notorious paedophiles has applied for parole, but South Australia is considering whether the former magistrate should be indefinitely detained behind bars.

A Sunshine Coast business defends its decision to dump concrete on a beach north of Noosa, as the Department of Environment launches an investigation into the matter.