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Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.


While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

Delicious RSS
Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content. While this is said to be part of the web 2.0 phenomenon, publishers realize the value of collaboration.

Social bookmarking allows users to qualify content. With Delicious, each "bookmark" of a specific webpage is seen as a vote of confidence. The more people who bookmark a specific webpage, the more credible the webpage is viewed.

Delicious RSS

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.


  Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds. In order to monitor a specific newsgroup simply add "/feed/msgs.xml" to the end of the Google Group URL. Add the new URL to a newsgroup reader and receive updates each time a new post is added to the newsgroup.

Example Feed: http://groups.google.com/group/alt.comp.shareware.authors/feed/msgs.xml



   Calendars
Build a calendar for public or private use and receive calendar updates via an RSS feed. Calendars can be created for personal reminders to pay bills or attend social functions. Calendars can also be used for specific groups like schools, sporting events, or industry events. The calendar can be syndicated and shared using RSS feeds.

CalendarHub - http://www.calendarhub.com
Example Feed - http://www.calendarhub.com/rss/21882/month


Weather
Enter a zip code and obtain the weather information in a specific region. Click the orange RSS icon and add the feed to your reader. Each morning you will receive local and regional weather reports as they are made available. RSS feeds can be customized to include current local conditions, local Doppler radar, pollen trends, regional video forecasts with expert commentary, and extended forecast details.

Weather.com - http://www.weather.com or RSS Weather - http://www.rssweather.com


Classifieds (Homes/Jobs)
Curious about the availability of specific employment opportunities in a specific industry? Receive notification when positions are made available. RSS feeds can be created for regions, salary ranges, or positions.

RSSJobs - http://www.rssjobs.com or Craigslist Example Feed - http://www.craigslist.com/sof/index.rss



Ego Searches
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors, or other specific keywords. Conducting ego searches, not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.


Many of the services allow you to create a keyword based feed. Each time new information containing the keyword appears in the searched resources, the RSS feed updates.

More on Ego Searches: http://www.small-business-software.net/ego-searches.htm


Shipments
Receive notification via RSS feeds when packages are delivered. Custom RSS feeds can be created to monitor delivery progress. Track the status of packages shipped via US Postal Service, USP, DHL or Federal Express.

Simple Tracking - http://www.simpletracking.com/



   Site Checks
Initially used by search engines to indicate new websites with top ranking for specific keywords. Many webmasters provide RSS feeds to let visitors know when web content changes occur.



Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time sensitive discounts or offers are becoming increasingly popular. Restaurants convey lunch specials while travel companies convey last minute deals to prospective travelers using RSS Feeds.

Sample Restaurants Feed - http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Sample Travel Feed - http://www.orbitz.com/rss/flightdeals.rss.xml



  Auction Monitoring
Items on eBay are time sensitive, few individuals have time to make daily auction checks of new auctions for specific products. Create an RSS feed using keywords to monitor products as they become available for auction.

Bidding Tools - http://www.freebiddingtools.com
Example Feeds - http://www.freebiddingtools.com/rss/feeds/47459


RSS is still very young. Both publishers and consumers are actively seeking ways to exploit this communication medium. Additional uses of RSS feeds are popping up daily. Consider how your business might use this new communication medium to increase sales, increase productivity, and reach new customers.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Regardless of whether you manage an RSS feed or syndicate existing feeds, it is a good idea to become familiar with what constitutes fair use under copyright laws. Fair use allows portions of copy written material to be reproduced or republished without the consent or permission from the copyright holder.

What is Fair Use?

Notepage, Inc. has just developed a social bookmarking tool that will help web designers create bookmarking chicklets with ease. This tool allows users to enter the title, description and URL of their website and it creates bookmark chicklets that can be inserted into their website.

Social bookmarking has quickly become a popular way for frequent internet users to share their favorite websites with the public. Having a website added to a bookmark directory can increase traffic significantly. Bookmark chicklets are a newer creation that help remind those viewing a website to add it to the social bookmarking directories. It makes the bookmarking process easier for those who have found a website that is a good source of information or services. Another advantage of the tool is that the website description that goes into the bookmark is written into the script, allowing creators of the chicklet to choose how their website will be described in the directory.

The tool is easy to use for even novice web designers. It can also be used to add chicklets to blogs. Creating the chicklets is instantaneous when using this tool. It is a free service available to anyone. For more information or to use the tool visit http://www.feedforall.com/social-bookmarks.htm.

For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@feedforall.com . Internet: http://www.FeedForAll.com . Evaluation Copy Available on Request

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

How to Locate PodSafe Music

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might be the Tool to Revolutionize Education

The Shareware Industry Awards Foundation has announced that RecordForAll is nominated for Best Sound Program or Utility for the year 2007. Since 1992, the Shareware Industry Awards have been honoring and acknowledging the very best software. The Shareware Industry Awards are selected by a group of industry professionals that nominate and vote based on a programs merits. The award winners will be announced July 15, 2007 at the annual Software Industry Conference, held this year in Denver Colorado.

RecordForAll is desktop application for recording and editing audio files and was designed specifically for podcasters. With RecordForAll, podcasters have the ability to easily record new audio files from scratch, or edit and enhance existing audio files. RecordForAll has reduced the learning curve, making audio recording easy even for beginners.

RecordForAll allows podcasters to layer, synchronize and transition multiple audio tracks making it easier for podcasters to create transitional effects between show segments or insert advertisements into their podcasts. Simply put, RecordForAll is an all-in-one recording studio that assists users in recording, editing and mixing their podcasts.

RecordForAll version 1 requires Windows XP or 32 bit Vista running on a Pentium-class computer. RecordForAll costs $39.95, and may be purchased securely online at http://www.recordforall.com. RecordForAll can also be purchased as part of a podcasting bundle that includes FeedForAll for only $ 69.95. You can download a free fully-functional 30-day trial from the same web address.

For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@recordforall.com . Internet: http://www.recordforall.com.

Additional information on the 2007 Software Industry Conference can be found at http://www.sic.org.

Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Lawyers Use RSS Feeds

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

1. Bank Rate Changes
Bankers are using RSS to communicate bank rate changes. Feeds are updated regularly to reflect changes to adjustable rate mortgages or the interest rate for CDs.

Financial Companies Using RSS Feeds

RecordForAll, audio recording and editing software for podcasters, took home top honors at the recent 2007 Shareware Industry Awards ceremony, by recieiving the award for the Best Sound Program. The Shareware Industry Awards are the Oscars of the software industry, recognizing outstanding software programs sold utilizing a marketing method that allows users to try the software prior to making a purchase decision.

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

What Can be Published Using RSS Feeds?

Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Creative Podcasting for Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting for Businesses

Here are some helpful tips regarding how to get your podcasts listed in the iTunes Music Store...

iTunes Compatibility
In order to have your podcast included in the iTunes Music Store, you must first add the iTunes extension to your RSS feed. This means that you will need to modify the RSS feed for your podcast or videocast so that it includes tags that are specific to iTunes.

How to Submit Podcasts to iTunes Music Store

Many equate RSS with blogs and little else. However, we have found that RSS is multi-faceted and has a scope far beyond blogs. Take a look at these 100 ways that RSS is being used in real world situations:

100 Uses of RSS Feeds

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