Online marketeers sturen op conversie data maar vaak ontbreekt hierin een belangrijk kanaal. En dit kanaal is telefonie. Marketeers steken veel geld en energie in het meten en optimaliseren van online campagnes. Zij sturen op KPI’s en ROAS zodat zij precies weten wat elke geïnvesteerde euro oplevert. Maar op het moment dat de telefoon overgaat, tasten veel marketeers in het duister. Dat betekent dat essentiële conversie data ontbreekt bij het optimaliseren van campagnes. Lees verder om erachter te komen hoe je met call tracking je telefonische conversies inzichtelijk krijgt en zo je campagnes kunt optimaliseren op basis van volledige data.

De vraag of we na de crisis wel écht terug willen naar de oude manier van werken roept links en rechts emotie op. Het blijkt namelijk nogal af te hangen van de vraag wat je daarmee bedoelt. Velen missen het échte overleg, vooral met collega's, maar voor sommige vormen van digitaal onderwijs blijkt videobellen juist weer een uitkomst. Wat wel werkt en niet zullen we leren, maar ervaring uitwisselen is de eerste stap. NIMA B/C in One Day werkt prima. 

Mohammed Assani's latest record Wayfinder is a transcendent blending of traditional Indian instrumentation with modern electronics to create a South Asian-style trip-hop.

Since my last tutorial on the subject appeared, some improvements have been made in terms of simplifying the setup process of the federation feature in Big SQL and adding support for new data sources or newer versions. This tutorial will take you through the incremental changes to the simplified configuration in the different versions of Big SQL V4 up to V4.2.4. It will also touch briefly on the more advanced topic of performance.

Connecting to the cloud was big in 2016 for IBM middleware users and continues to be in 2017 as more environments move to the cloud. Learn which Connect series articles our readers and editor chose as their favorites from the developerWorks library.

Part 5 of this tutorial series teaches you how to add machine learning to your data to help you extrapolate future orders.

As Victorians wait to learn what freedoms will return after the weekend, the state's number of confirmed coronavirus cases has risen again.

AMP shareholders, denied dividends for 2019, have served a first `strike' on the hefty pay packets of the beleaguered financial giant's executives.

AMP has been forced to defend its plans for executive pay after frustrated shareholders moved to block the company’s 2019 renumeration report. The Finance Giant’s report has been voted down by a 67 percent majority at the company’s annual general meeting. The report stated the AMP’s Chief executive officer had been paid approximately four million dollars in 2019, despite the bank recording a four year net loss of 2.5 billion dollars in February.

The New Zealand Cabinet will meet on Monday to decide whether restrictions can be eased allowing domestic travel to restart and most businesses to open. There have been four new recorded infections in the past five days, and 90 percent of approximately 1500 confirmed or probable cases, have recovered from the virus. As the New Zealand and Australian economies reopen, a Trans-Tasman travel bubble could emerge as a serious possibility, if both nations continue to effectively flatten their coronavirus curves. Image: Associated Press

Restaurants and cafes are closed to sit-down customers so food services across the Sydney are getting creative, offering you an easier way to do-it-yourself from the comfort of your own home.

Kraftwerk’s Florian Schneider, co-founder of the pioneering electronic music group that rewired the future of pop, has died, the group’s management said.

The Eurovision: Big Night In telecast on Saturday will be remarkable for achieving a feat of technical wizardry not seen on Australian television.

A body image expert has warned against the praise of Adele’s latest Instagram photo, saying it can be a “trigger” for people who suffer from eating disorders.

The coronavirus hits New York City hard, doctors revisit a century-old blood therapy in the hopes of treating COVID-19, a hockey commentator is doing play-by-play for fans' pet videos, what the coronavirus outbreak means for the zero waste movement, toilet paper shortages spark an interest in bidets, Mariko Tamaki is taking over writing DC's Wonder Woman comic, and more.

Author Heidi Tworek says we can learn from media manipulation's long history to understand how disinformation functions now.

An AI knows how you dance and Canada’s newest and youngest astronaut

The unexpected history of Harlequin romance novels involves a Hudson's Bay fur trader and the Toronto Star.

This week we look back at all of our stories that fooled the internet: We hear from a Montreal city councillor about a bylaw requiring all dogs to understand commands in French and English, we learn about a new program that’s training Canadian border guards to be more friendly, and we visit with a man emerging from a bunker he entered in the year 2000.

Monsignor John Armitage talks about Christians in England rededicating their country to Mary; and whenever Talia Lavin sees U.S. Democratic presidential candidate Bernie Sanders, she sees a zaydie, the Yiddish word for grandfather.

Tapestry launches its Soundtrack for the Soul, a collection of songs to lift your spirits and calm your nerves during the COVID-19 pandemic; and rabbi Denise Handlarski leads SecularSynagogue.com, an online Jewish community.

In honour of International Women's Day, we revisit Eleanor Wachtel's 2012 conversation with the celebrated British writer.

As the COVID-19 crisis trudges on, many are shifting their focus to the day-to-day struggles of living amid a global pandemic and away from an increasingly uncertain future.