A relatively obscure book is receiving its 15 minutes (or more) of fame this week, The Manual On Uniform Traffic Control Devices (MUTCD).

This set of federal standards for traffic signs, road surface markings, and signals is a primary resource to know about, so we wanted to take a closer look – especially since it is in the news right now.

New MUTCD standards announced recently require compliance over the next several years, depending on what type of changes are required.

For example, states, counties, cities and towns across America will need to increase the size of letters on street signs for roads with speed limits over 25 mph from 4 inches to 6 inches by January, 2012.

Street signs requiring new reflective lettering which is more visible at night must be installed by January, 2018.

These required changes will affect both large cities and small jurisdictions across the country. ABC News reported on some sample impacts this week:

“In Milwaukee, this will cost the cash-strapped city nearly $2 million, double the city’s entire annual for traffic control.

In Dinwiddie County, Virginia – with lots of roads but not many people – the cost comes to about $10 for every man, woman and child.”

So where did these regulations, which some may consider to be overly-bureaucratic, come from?

In the early 20^th Century, roads were promoted and maintained by automobile clubs of private individuals. Each road and highway had its own type of signage, without regard for directional assistance or safety promotion.

By 1927, the American Association of State Highway Officials (AASHO - the predecessor to today's AASHTO) published the first standards, titled the Manual And Specifications For The Manufacture, Display, And Erection Of U.S. Standard Road Markers And Signs, a precursor to the MUTCD that is still in use today.

The first MUTCD was released in 1935, setting standards for both road signs and pavement markings. Since then, eight more editions have been published with numerous updates that include changes in usage as well as technological improvements over the years.

Some of these changes are particularly noteworthy. It wasn’t until 1971 that all center lines were to be painted in yellow (as opposed to white) and all highway signs were required to be in white on a green background.

The most recent edition (2009) weighs in at 864 pages, dictating required standards for everything from simple items like street names and route signs to more complex topics, such as how to designate Bicycle Lane Treatment At A Parking Lane Into A Right Turn Only Lane and Examples Of Light Rail Transit Vehicle Dynamic Envelope Markings For Mixed-Use Alignments.

Additions and revisions are recommended to the Federal Highway Administration (FHWA) by the National Committee on Uniform Traffic Control Devices (NCUTCD), a private, non-profit organization, which is made up of twenty-one sponsoring organizations comprised of transportation and engineering industry groups, safety-oriented organizations, and others such as the American Automobile Association.

This takes us back to this week’s controversy.

Federal standards promote safety and recognizable meanings, but when those standards are changed there will be ripple effects across local jurisdictions with limited resources to comply.

In places like Dinwiddie County, Virginia, citizens may argue that standards compliance could take funds away from education or public safety.

The Federal Highway Association says the new regulations, written under the Bush Administration, are designed to be easily read by America’s aging population. However, the FHWA announced this week a 45-day period for public comment on the new rules, “a step that could lead to easing on the guidelines,” according to ABC News.

U.S. Secretary of Transportation took matters a step further today, stating:

“I believe this regulation makes no sense. It does not property take into account the high costs that local governments would have to bear. States, cities, and towns should not be required to spend money that they don’t have to replace perfectly good traffic signs.”

LaHood tried to put a balanced spin on the controversy by summing up, "Safety is our priority, but so is good government."

Everyone is calling for smart growth...but what exactly is it?

In The Smart Growth Manual (New York: McGraw-Hill Professional, 2009), two leading city planners provide a thorough answer. From the expanse of the metropolis to the detail of the window box, they address the pressing challenges of urban development with easy-to-follow advice and broad array of best practices.

With their landmark book Suburban Nation, Andres Duany and Jeff Speck "set forth more clearly than anyone has done in our time the elements of good town planning" (The New Yorker).

In this long-awaited companion volume, the authors have organized the latest contributions of new urbanism, green design, and healthy communities into a comprehensive handbook, fully illustrated with the built work of the nation's leading practitioners.

This work also features a valuable Smart Growth Directory, with contact information for national, regional and state organizations.

Lieutenant Governor-Elect Gavin Newsom, writing as Mayor of San Francisco, touted The Smart Growth Manual as "an indispensable guide to city planning. This kind of progressive development is the only way to full restore our economic strength and create new jobs, new industries, and a renewed ability to compete in the first rank of world economies."

An extensive interview with the authors is featured on the American Society of Landscape Architects "The Dirt" blog.

The conventional wisdom says that we need strict planning to build walkable neighborhoods around transit stations - even though these neighborhoods are like the streetcar suburbs that were common in America before anyone heard of city planning.

In reality, many of our greatest successes in urban design have occurred when we treated the issues as political questions - not as technical problems that the planners should solve for us.

According to Unplanning: Livable Cities And Political Choices (Berkeley, Calif.: Preservation Institute, 2010), the anti-freeway movement of the 1960s and 1970s and the anti-sprawl movement of recent decades were both political movements, and citizen-activists often had to work against projects that planners proposed and approved.

This book uses an intriguing thought experiment to show that, in order to build livable cities, we should go further than the anti-freeway and anti-sprawl movements by putting direct political limits on urban growth.

Political choices about how we want to live can transform our cities more effectively than planning.

From animal paths to superhighways, transportation has been the backbone of American expansion and growth.

Asphalt And Politics: A History Of The American Highway System (New York: McFarland, 2009) examines the interstate highway system in the United States, and the forces that shaped it, includes the introduction of the automobile, the Good Roads Movement, and the Lincoln Highway Association.

The book offers an analysis of state and federal road funding, modern road-building options, and the successes and failures of the current highway system.

Oil On The Brain: Petroleum's Long, Strange Trip To Your Tank is a smart, surprisingly funny account of the oil industry — the people, economies, and pipelines that bring us petroleum, brilliantly illuminating a world we encounter every day.

Americans buy ten thousand gallons of gasoline a second, without giving it much of a thought. Where does all this gas come from?

Author Lisa Margonelli’s desire to learn took her on a one-hundred thousand mile journey from her local gas station to oil fields half a world away.

In search of the truth behind the myths, she wriggled her way into some of the most off-limits places on earth: the Strategic Petroleum Reserve, the New York Mercantile Exchange’s crude oil market, oil fields from Venezuela, to Texas, to Chad, and even an Iranian oil platform where the United States fought a forgotten one-day battle.

In a story by turns surreal and alarming, Margonelli meets lonely workers on a Texas drilling rig, an oil analyst who almost gave birth on the NYMEX trading floor, Chadian villagers who are said to wander the oil fields in the guise of lions, a Nigerian warlord who changed the world price of oil with a single cell phone call, and Shanghai bureaucrats who dream of creating a new Detroit.

Deftly piecing together the mammoth economy of oil, Margonelli finds a series of stark warning signs for American drivers. Rave reviews for Oil On The Brain include:

“If you drive a car, you must read this book.” —Mary Roach, author of Stiff

“By giving voice to the people who are the links in the global oil chain, Margonelli invites us to leapfrog all the rhetoric, dry statistics, and dire pronouncements about oil in order to truly understand it.” —Fast Company

“Hugely enjoyable, compulsively readable, and brilliantly reported.” —Po Bronson, author of What Should I Do with My Life?

The PBS Newshour conducted an extensive interview with the author, which can be found here.

Transport Geographies: Mobilities, Flows And Spaces brings together a formidable range of expert insight to introduce the key ideas, concepts and themes of transport geography.

Using an issues-based, qualitative approach, the contributors feature a wide range of case-study material.

This work explores the relationship between transport geography and wider geographical concerns, as well as connections to other areas of study -- economics, engineering, environmental studies, political science, psychology, spatial planning, sociology and transport studies.

The book highlights the role of transport geography in globalization, and its interplay with economic, social and environmental geographies at a range of spatial scales. It reviews contemporary policy and the role transport geographers can play in policy debates.

Both empirically informed and theoretically robust, this compelling text shows the significance of transport in terms of the needs and demands of future travel.

Growing south from the plaza where the city of Los Angeles was founded as a tiny pueblo in 1781, the area now known as downtown L.A. was first developed in the late 1800s as a residential neighborhood, complete with churches and schools.

As the population surged at the turn of the 20th century, the downtown area was transformed into a busy business and entertainment center of shops, banks, hotels, and theaters.

The explosion of the postcard craze in the early 1900s coincided with this period of downtown's tremendous growth toward a formidable metropolis.

Early Downtown Los Angeles is a collection of vintage postcard images offers a glimpse into the changing city through the 1940s. Transportation is afforded its own chapter.

It includes rarely seen images of La Grande Station, the passenger terminal constructed by the Santa Fe Railroad in 1893. Santa Fe and Southern Pacific's competitive rail pricing fueled the real estate boom and unprecedented population growth throughout the region in the late 1800s and early 1900s.

Early interior images of Union Station, Angels Flight, and other rail lines are of particular topical interest.

Enjoy the new year and let's leave the pressure of life to others! I'm taking one day at a time...no more stressing and just enjoying my artwork, life, family and friends.

Are you an American who has lived or worked outside the US and own Foreign Trusts?

Research initiative designed to explore and quantify key technology and process requirements for the future of enterprise resource planning

More Than $500,000 Already Raised to Support Local Rapid Response Grants

"Controversy" over COVID-19 and fertility treatment reveals investor-led interest pushing for more control in the IVF field

New leadership with Jeff Orr and Marisela Lewis to continue the innovation in the impact and value for clients and products

New research aims to understand the management and use of data and its impact on business

Move reflects expansion of capabilities to serve a broader range of asset managers and investment administrators

Latest research aims to understand advances in natural language capabilities and its impact on business

On this week's Xbox show, new talent takes over Halo Infinite, Phil Spencer gives an idea of what to expect performance-wise from Xbox Scarlett, Gears 5 comes out swinging at Gamescom, PUBG does an awesome thing, and more!

4 Steps to ensure your AI/Machine Learning system survives COVID-19; State of the Machine Learning and AI Industry; A Key Missing Part of the Machine Learning Stack; 5 Papers on CNNs Every Data Scientist Should Read

Also: Should Data Scientists Model COVID19 and other Biological Events; Learning during a crisis (Data Science 90-day learning challenge); Data Transformation: Standardization vs Normalization; DBSCAN Clustering Algorithm in Machine Learning; Find Your Perfect Fit: A Quick Guide for Job Roles in the Data World

A growing consensus of researchers contend that new algorithms are needed to transform narrow AI to AGI. Brain Simulator II is free software for new algorithm development targeted at AGI that you can experiment with and participate in its development.

5 cool Python libraries for Data Science; NLP Recipes: Best Practices and Examples; Deep Learning: The Free eBook; Demystifying the AI Infrastructure Stack; and more.

Understanding the types of statistical bias that pop up in popular media and reporting is especially important during this pandemic where the data -- and our global response to the data -- directly impact peoples' lives.

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.

Please visit Marketing Land for the full article.

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

Please visit Marketing Land for the full article.

All our underlying assumptions about what makes consumers tick need to be pressure-tested.

Please visit Marketing Land for the full article.

It’s one step closer to the podcast analytics advertisers have been waiting for.

Please visit Marketing Land for the full article.

This is the first time Google says it has provided this kind of data to the public.

Please visit Marketing Land for the full article.

By Nathan Layne (Reuters) - Three children in New York have died from a rare inflammatory syndrome believed to be linked to the novel coronavirus, Governor Andrew Cuomo said on Saturday, a development that may augur a pandemic risk for children. Cuomo had on Friday disclosed the death of a 5-year old linked to the coronavirus and a syndrome that shares symptoms with toxic shock and Kawasaki disease, which was the first known fatality tied to the rare illness in New York. The governor told a daily briefing on Saturday that the illness had now taken the lives of at least three young people across the state

The post Rare syndrome tied to COVID-19 kills three children in New York, Cuomo says appeared first on Firstpost.

Michael Watkins, chairman of Genesis Advisers and author of "Shaping the Game." Also: Fred Reichheld, fellow at Bain & Company.

Malcolm Salter, Harvard Business School professor.

Paul Hemp, HBR senior editor and author of the article "Are You Ready for E-tailing 2.0?"

Jon Lukomnik, managing parter of Sinclair Capital LLC and coauthor of "The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda."

Alan Murray, assistant managing editor of the Wall Street Journal and author of "Revolt in the Boardroom."

Richard Ogle, author of "Smart World: Breakthrough Creativity and the New Science of Ideas."

John Boudreau, USC Marshall School of Business professor and coauthor of "Beyond HR: The New Science of Human Capital."

Katherine Bell, senior editor of hbr.org.

Bill Taylor, cofounder of Fast Company magazine.

Hal Sirkin, senior partner and managing director at The Boston Consulting Group and coauthor of "Globality."

Josh Bernoff, senior vice president of idea development at Forrester Research and coauthor of "Empowered."

Anne Habiby and Deirdre Coyle, cofounders of the AllWorld Network and authors of the HBR article "The High-Intensity Entrepreneur."

Peter Bregman, author of "18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done."

Matt Dixon, director at Corporate Executive Board and coauthor of the HBR article "The End of Solutions Sales."

Phil Libin discusses the impact of technology--from Microsoft Word to wearables--on our collaboration and productivity.

The renowned American journalist talks with HBR senior editor Dan McGinn.

Mihir Desai, a professor of finance at Harvard Business School, breaks down the brand-new U.S. tax law. He says it will affect everything from how corporate assets are financed to how business are structured. He predicts many individuals will lower their tax burdens by setting themselves up as corporations. And he discusses how the law shifts U.S. tax policy toward a territorial system of corporate taxes, one that will affect multinationals and national competitiveness. Finally, Desai explains what he would have done differently with the $1.5 trillion the tax cut is projected to cost.

Thomas Steenburgh, a marketing professor at the University of Virginia Darden School of Business, was inspired by his early career at Xerox to discover why firms with stellar sales and R&D departments still struggle to sell new innovations. The answer, he finds, is that too many companies expect shiny new products to sell themselves. Steenburgh explains how crafting new sales processes, incentives, and training can overcome the obstacles inherent in selling new products. He's the coauthor, along with Michael Ahearne of the University of Houston's Sales Excellence Institute, of the HBR article "How to Sell New Products."

James Clear, entrepreneur and author, says that the way we go about trying to form new habits and break bad ones — at work or home — is all wrong. Many people, he says, focus on big goals without thinking about the small steps they need to take along the way. Just like saving money, habits accrue compound interest: when you do 1% more or different each day or week, it eventually leads to meaningful improvement. So if you’ve made a resolution for the new year or have an idea for how to propel your career forward at any time, these strategies will help. Clear is the author of the book "Atomic Habits: Tiny Changes, Remarkable Results."

Joan Williams, professor and the founding director of the Center for WorkLife Law at the University of California’s Hastings College of the Law, says that it's extremely difficult for organizations to rid their workforces of the unconscious biases that can prevent women and minorities from advancing. But it's not so hard for individual managers to interrupt bias within their own teams. She offers specific suggestions for how bosses can shift their approach in four areas: hiring, meetings, assignments, and reviews/promotions. Leaders who employ these practices, she argues, are able to embrace and reap the advantages of diversity, even in the absence of larger organizational directives. Williams is the author of the HBR article "How the Best Bosses Interrupt Bias on Their Teams."

ValeGift aims to shift the Brazilian gifting culture from traditional products to personal experiences.

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.

Wags-n-Whiskers-Giftbaskets.com showcases a wide range of gifts and gift baskets dedicated to pet lovers concerned with the health and welfare of their four-legged companions.