A fashion show fundraiser last Saturday [Oct 1] at the Bermuda National Trust’s Verdmont property. A spokesperson said, “Verdmont, a Bermuda National Trust historic house and garden, was the splendid setting for a one-of-a-kind fabulous fashion show on Saturday October 1st. Most likely for the first time in its 300-year history it hosted a Fashion Show […]

Kaleidoscope Arts Foundation surpassed its $135,000 fundraising goal, raising $139,964 thanks to community support. A spokesperson said, “Kaleidoscope Arts Foundation, which has been empowering children through art since 2006, announced in June that they needed to fundraise $135,000 within three months in order to meet its needs and stay sustainable. Today, they are excited and […]

Minister of Youth, Social Development and Seniors Tinee Furbert held a press conference this morning [Oct 3] to share further details of the programmes and services announced in the Mid-Year Budget Review. Minister Furbert’s full statement follows below: Good Morning Bermuda, As Minister of Youth, Social Development and Seniors I am excited to share with […]

As rigorous as the pursuit of education can be, supplementing academic efforts with fun outdoor activities can yield remarkable benefits for serious students. From enhancing physical health to improving cognitive functions, the advantages of engaging in leisure cannot be overstated.... Tagged as:

Hi, it's me,Grace. I've been bored with all of this rain, so I resorted to taking silly pictures of myself with the iPad.


Grace The Polar Bear


Grace the Dachshund


Dizzy Grace


Piggy Grace


Gracie Twins

What do you think?

REVIEW – Fall is here, and the weather has turned chilly at night.  That means Christmas is coming soon, and before I can say “Jingle Bells” it will be time to decorate the house.  While many of the decorations in our house are traditions that have been used for years, we are always up for […]

I asked some of the best fundraisers I know for their ten best fundraising tips.

Here, edited lightly for clarity, are their answers.

1. Don’t preach to active supporters.
2. Express gratitude for what they have already done.
3. No more than two reasons why they should give now.
4. Ask for the money at the same time as giving the reasons the money should be given.
5. Read the daily paper and see if a current event fits the campaign.
6. Smile while speaking.
7. Shower before work.
8. Wear deodorant.
9. Speak clearly.
10. Have an attitude (positive or otherwise).
11. Keep a sense of humor.
12. Remember; people can hear a smile over the phone.
13. Keep control of the conversation.
14. Keep passion in your voice.
15. Make sure you’re earning money for yourself.
16. Get to the point.
17. Talk to more people, not less.
18. Ask high, to get low.
19. Sound interested.
20. Talk fast but clear.
21. Have thick skin.
22. Do what the donor says.
23. Be polite –always.
24. Be persistent -especially on a tough call.
25. Have a book.
26. Try to be courteous.
27. Have rebuttals always.
28. Try not to pressure too much; make the donor understand the urgency.
29. Try to speak as clearly as possible.
30. Try to build a bond; something that you and the donor have in common. A general rapport.
31. Pitch 3x MRC for sure – you will get some of them.
32. Listen, listen, listen.
33. Always do a credit card ask.
34. Control the call.
35. Give 100% on all calls.
36. NOLITE TE BASTARDES CARBORUNDUM “Don’t let the bastards get you down” FUNK is your #1 enemy. When you feel frustrated about a call, take a brief break, drink some water, but stick with it. Things can turn around when you least expect it. But know that your voice carries your frustration. Use your best efforts to remain positive.
37. Ask advice from other callers on what is working. Focus on what you can do.
38. Speak clearly and politely.
39. Ask High. You never know who you are talking to and if you frame it correctly, you will 90% of the time not cause offense.
40. Strategize- The same approach does not work on all calls. Be adaptable- You might have a set way of doing things, but if it isint working and making you $, what’s the point?
41. Stay informed- watch/listen to/read the news. Make use of background info provided.
42. Communicate (A) You are the organization you are calling for as far as the donor is concerned gather information when you build rapport and re-deploy that information later to create a sense of community. i.e. “ I was talking to such and so in y, and they really put a great effort on there during the last election, but we still have a long way to go.”
43. Communicate (B) Inform managers of problems, concerns, and positive results/ changes. When meeting to strategize on a campaign, be forthcoming with suggestions. Management is making a concerted effort to gather information and and to be adaptable- your contribution is appreciated.
44. Don’t rob yourself by asking for low $ or not asking for credit cards or spending as much time as you can off the phone. Its harder to make bonus levels and argue for improvements that way- work from a position of strength.
45. Relax.
46. When talking to a donor, try to “model” the way he or she speaks (New Yorkers speak faster and more brusquely- southerners speak slowly and softly.) People are more comfortable with people whose speech patterns are familiar to theirs. It helps to build trust and rapport.
47. Always be energetic and urgent on the phone- if it weren’t important we wouldn’t be on the phone!
48. Pick an issue in the script that resonates with you so you can speak confidently about it.
49. Listening is as important as talking. You can get a lot of clues from what someone says, and how they say it, about how to approach them.
50. Make your initial pitch less than twenty seconds.
51. Ask the donor for double their previous gift.
52. If donor info lists Mr and Mrs, ask for only one of them, the one you’re talking too.
53. when given an objection, reflect with sound reasoning; “I can understand that, however”.
54. State two important/compelling points, then ask for the pledge.
55. Don’t ask any questions to which the answer could be “no.”
56. If donor sounds rude/upset from the start, get them off the phone.
57. Modulate your voice at all times, keep it natural and conversational.
58. When the donor is older, only ask/suggest a credit card donation one time.
59. Make the donor laugh- always.
60. Don’t pitch an answering machine.
61. If donor says “I’m out the door”, don’t ask “Front door or back door?”
62. When donor says “what do you want!” They’re not compiling your Christmas gift list.
63. When a donor says (I’ll give) “$25.00” Don’t be insulting and say “What’s that? A symbolic gift of $1 each year for twenty five years…..”
64. After confirmation never say “I gotta go…. The cops are here.”
65. Ten tips you want? Just use each tip twice. ( go away- leave me alone!)
66. Have a related bit of info at hand any time the conversation spins off-script. The donor who has something to say is a donor who knows what is at stake.
67. Re: Script. It’s good to know you have one to go by….. Don’t read it AT your donor.
68. Don’t be ashamed to ask high… If you give a good enough reason, you can ask for anything.
69. Talk to your donor. Your body language finds its way into your tone… Sit up, breathe, smile, cry, jab at your monitor; anything to engage with that voice, name, MRC/HPC and address that you have on your screen… Even Slightly.
70. Don’t ever make a call that you don’t care about. Not worth it.
71. Have your standards…. Even if only to have something to fall short of.
72. A good call is only a nice conversation between two people with a shared interest that happens to be about money.
73. Always ask if a donor has a minute and how they are- use this info to determine strategy for the rest of the call.
74. Integrate your credit card ask with your top ask and portray credit card (option) as a benefit for the donor.
75. Never ask for less than 5x MRC- then when you negotiate down, you still have a shot at the triple upgrade.
76. Plan your shift - know exactly how much you need to meet your financial goals and the most efficient way to get it on your campaign (e.g double goal + 5cc or triple goal + 3cc)
77. Pay attention to your voice -deeper is more compelling.
78. Never describe client goals with words that describe possible failure (“we’re trying to”; “we hope that”)- use definitive words instead (“we’re working to”; “we will…”)

Fund raisers working in outsourced call centers, or directly for just one non-profit, face many of the same problems. While non-profit fund raising can be a very rewarding career choice, it can also be very stressful at times.

Donors who support a given charity don't always feel that being contacted by their non profit whether by phone or by means of a direct mail campaign, is something that they want to have any part of.

Often times, a fundraiser will feel that the campaign they're currently raising contributions for is a perfect and fool proof campaign. Donors have other ideas. At times it seems that donors who give to groups like The Humane Society Of The United States or PETA are far more receptive to a general appeal for animal welfare than those donors who support Oxfam International, or Habitat or Habitat For Humanity, when considering helping out on an emergency appeal.

Why should this be so? A quick answer to this question is that those fund raisers who are less emotionally invested in a campaign are better able to communicate the wishes and needs of an organization. Quite frankly, believing that one particular type of campaign is less important than another, will limit your ability to do well on either type of campaign in the long run.

After a year or so of professional, fundraising I had an epiphany; it doesn't really matter so much what you say on the phone to a donor. What matters is how you say it. My attitude changed at that point. I became less concerned with asking and more concerned with communicating. My performance improved, I felt far less burned out at the end of the day, and I began to raise more money.


There are certain truths that are universal to all campaigns. Mastery of these axioms of fund raising can only bring about better performance from fund raisers, and better results for the non profits we work for. Scientists who look deeply into the universe become mystics, fund raisers who strive to perfect their craft do as well. This is the first in a more abstract series of posts known as Fund Raising:102

The first is: Always regulate your mood.

No matter how enthusiastic a fund raiser is about a charity, or a campaign, being in control of ones emotions at all times will provide the best results. Donors can hear our emotions on the phone. Most people would rather hear a calm and compelling fund raiser map out the key strategies of a fund raising campaign than unbridled enthusiasm that borders on mania.

There is perhaps no better skill a fund fund raiser can have than the ability to match their tone, their emotional state, with that of the donor's.

Be enthusiastic, but remember that you are a complete stranger to your donor. You've interrupted their life and what always seems to be a critical time, and you want them to give you money!

So build your enthusiasm during the course of the call. Allow the donor to catch up to you rather than bowling them over. A single moment in a good fund raising call is like an eternity. Donors are compelled to listen the the truth of a good pitch.


Fund raisers who speak slowly and clearly, with a mastery of their fund raising campaign, are far less likely to be hung up on at all. Knowledge of the subject matter of a campaign, confidence in the virtue of the cause you are fund raising for, and empathy with the donor with whom you speak, create instant gravitas.

Instead of a rambling mendicant, a skilled fund raiser personifies the true meaning of the word solicitor; An authoritative figure who by virtue of the truth of their cause, and the strength of their argument, compels those who hear to listen, and those who listen to act.

This brings us to the second rule; focus on listening at all times, even while speaking.

If a donor shows a high level of enthusiasm for your campaign then by all means match that enthusiasm. Always strive to be listening to the donor listening to your voice. This concept surpasses what can be taught about fund raising, it must be experienced first hand; an experienced professional fund raiser can measure the attitude and attentiveness of a donor.

Listening to a donor while speaking at the same time is done by knowing, and believing in your campaign enough to stop listening to yourself say the words, and focus solely on the fact that you are speaking with another human being. Not a name, or a telephone number on a screen, not a statistic in a database, a person. The donors can hear this in your voice.

This strategy can change the outcome of virtually any fundraising call in a positive way. If a random donor plucked out of a database somewhere in an autodialer in the belly of your call center can tell what kind of mood you're in, how much better at doing the same thing should a fundraiser who makes 500 to 1000 calls each week?

Anyone who's had even limited success at fund raising through telephone campaigns has had life changing and inspiring conversations with people from all walks of life. Great fund raisers enjoy these moment several times per day.

BethDunn just wrote a great post about mail fundraisng appeals and two schools of thought that are applied to them throughout the industry.

On the one hand there is the practical appeal to a donor's sense of logic and decency. On the other hand, there are the emotional appeals dripping with manipulation sent out to shock or shame a donor into action.

While On Fundraising's primary focus is telephone fundraising, this subject matter is relevant to On Fundraising for two reasons.

Mail appeals and phone appeals are generally part of the same campaign. Sometimes a donor is called first, other times they'll get a mailer and then a follow up call.

Increasingly donors are savvy enough and self-aware enough to take strong offense at the manipulative tone of fundraising letters. We live in an age where almost any information is available to those who want to find it. Todays activist donors do just that.

Donor's often know more about a subject than the front line people raising money for it. As well they should. So sending out these mail broadsides is certainly no good way to show respect for a donor's intellect or for their prior support.

The second reason this issue applies to On Fundraising, is that many telefundraisers mirror or amplify the sentiments expressed by these letters in a misguided attempt to manipulate donors into reactionary giving based solely on emotion. This works for now, however donors are self-aware and savvy enough to know when they're being manipulated. Surprisingly enough, they don't like it.

Todays donors aren't simply tithing blindly in the hopes that some good will come of it. More and more, donors support organizations as active participants in an effort to improve our world. How does a person like this feel when they receive a dunning letter dripping with sensationalized woe? Like a patsy.

All in all, these medieval scare tactics don't belong in modern fundraising. Yes psychology has its place in fundraising, but too often psychology is a euphemism for manipulation. Fundraisers who are good at their jobs are masters of speech, language, and persuasion. Its better to convince someone to give than to trick them into it .

http://smalldots.wordpress.com/2008/05/12/the-model-of-a-modern-major-fundraising-letter/

When asking for a pledge, the fundraiser has many informational advantages over the donor. Simply asking for the proper amount ensures that a donor will consider giving at the level you request. Starting out with a sufficiently high donation request amount allows you to find your donors preferred level of giving as rather than targeting the amount which is the lowest possible amount that a donor can possibly give to your campaign.


If a donor could give more to their charity, they probably would. When donors who maintain a strict charitable budget and give a fixed amount annually hear requests for support that are above the amount which they are willing to give, they let fundraisers know just how much they are willing to give and when they intend to give it. In the rare event that a donor is offended by large or additional requests, a skilled fundraiser can apologize for the offense and leave the donor feeling good about the level of support which they do give.


There is no downside to “asking high”.




Becoming a better fundraiser is a continuing process. There is always more to learn and more skills to master.

The conclusion to this article will be posted here in the coming days.

 An increasing number of charities and nonprofit groups are electing to solicit donations through Telefundraising campaigns. Despite having different goals and needs, disparate organizations find that Telefundraising is an effective use of resources . For many groups, the option of telefundraisng makes sense.
For large groups with vast amounts of members, telephone fundraising provides an effective means of outreach.  Charities withsignificant fundraising budgets see impressive returns from telephone fundraising efforts. Large organizations are results oriented, this is why they continue to support Telefundraising campaigns.

Small non-profits use telephone fundraising efforts as ameans to gain support for little upfront investment.While wide-scale print and media campaigns are often beyond the reach of small organizations, phonecampaigns can be executed in an extremely cost effective manner. Adjustments to telephone campaigns are virtually instantaneous, while other types of fundraising efforts need much more planning to alter.
Organizations of any size can quickly realize significant benefits from telephone campaigns. The relative low cost of phone fundraising campaigns is an attractive feature, regardless of organizational size. Paired with simple initial equipment requirements, this makes raising money by phone an easy choice for most non-profits.


Raising money is not the only goal of telephone solicitation campaigns. Contacts that end without a donation can still prove to be useful. Basing success on donations alone, overlooks other possible benefits to an organization.
Receiving a call from an organization helps to personalize the charity to its donors. Phone calls keep organizations on the minds of their supporters. These calls provide donors with the latest information on the cause they support. Well informed donors provide more frequent support.
Donation calls properly made, can be an important source of feedback for an organization as well. Donors use telefundraisng contacts as an opportunity to sound-off about their feelings about an organization.  Organizations can take these valuable insights, and use them to tweak their efforts.
Solicitation calls can provide much more than donations alone. Fully grasping this truth greatly improves campaign results.Positive campaign results are limited only by the imaginations of the organizations which run them.


Calling campaigns are always an effective solicitation method. For the best possible outcomes, additional factors should be considered as well. Holidays represent an excellent time for telephone fundraising efforts. This time of year is when many donors are most receptive to giving.Wise non-profits leverage the holidays to increase their rate of success.
Topical campaigns have increase significance to givers. These campaigns can be combined with additional media efforts. By closely monitoring the news cycle, it is possible to create campaigns that take advantage of current news, and require no additional effort to spark media interest.
Close attention to relevant news is useful, but not essential to telephone fundraising. Calling campaigns that are well structured can drive their own press coverage.  Press coverage is useful in some cases, but not an absolute requirement for all calling campaigns.


Implementing a successful telephone campaign is not substantially different than other types of solicitation methods. Good Telefundraising applys traditional fundraising methods to the phone. The benefits of applying telephone fundraising are obvious.
Telephone campaigns are an excellent way to overcome the problem of donor fatigue. Combined with other strategies, Telefundraising can strengthen listing campaigns. Fundraising by phone can produce results in and of itself.
Carried out properly, there is no application where telephone fundraising campaigns cannot be attempted with positive outcome.Effective fundraising campaigns require detailed planning. Phone fundraising and other solicitation efforts should be designed to work in harmony.
Fundraising by telephone requires serious preparation. Calling efforts should be well managed and adequately staffed. The results of telephone campaigns are based largely on the dedication of the organizations which run them.


Pound for pound, telephone fundraising delivers better results than other fundraising techniques. The advantages of telephone fundraising fluctuate across organizations, but remain significant. While income is an important factor, it is not the only way to evaluate the performance of a fundraising effort.
Phone campaigns can be implemented with minimal staff requirements. Well managed small teams can out performs much larger groups . Small teams are capable of delivering large gains.
Changes to phone fundraising campaigns can be implemented without halting the camapaign. Important updates can be quickly integrated. News and current events can be incorporated into the campaigns virtually instantly.Comparable fundraising methods need significant time to alter.
Speaking directly with prospects ensures valid contact. Direct  contact with donors is assured with calling campaigns.

Fundraisers come in all varieties. From aggressive to docile, from passionate to indifferent, there are many ways to bring money into a non-profit or political campaign. Just what is the best method of fundraising? The best method is the one that brings in the most money for the cause. There is only one caveat; donors must be respected at all times.

While fundraising happens in call centers, fundraising isn't a typical call center job. Most call centers don't require the depth of experience that fundraiser call center jobs require. A fund raiser can be expected to have a solid grasp of political, social and environmental issues. A telephone fundraiser can spend the morning trying to elect certain politicians and the afternoon trying to protect natural resources  The best telefundraisers have flexible minds and are gifted speakers.

Passion helps a lot but is certainly not the only way to get a donor to contribute. Knowing the issues you're calling about, even if you aren't as passionate about them as others, goes a long way to building credibility with donors. Rapport building is just as important, Donors give to people they like, Get to know your donors and they'll respond,

The next tip is counter-intuitive  Ask high. Most callers, and especially new callers, think donors will be insulted by large requests. In fact high asks have the opposite effect, Many donors are actually flattered to receive a large request, In other cases donors find these request to be humorous given their personal financial situation. Humor builds rapport and rapport secures donations.

The best fundraiser to be is the fundraiser that is most effective with the donor that's currently on the line. Be versatile  The more fundraising styles in your portfolio, the more money you'll raise.

Thank you for reading this. Please leave your comments below and check back often for new posts all about the world of telephone fundraising.

Some call centers are very strict about fundraisers reading directly from a script. Other call centers advise fundraisers to stick to the script, but add additional details when the call requires these extras. Still other fundraising call centers allow fundraisers a great deal of freedom as long as the fundraiser stays within the general parameters of the fundraising campaign. Each strategy has its own merits, however there are some common elements that should be included in all fundraising calls.

Getting a foot in the door.

The first step in most calls is the greeting. Usually the fundraiser identifies their self and the group which they are calling on behalf of. This step should be gotten through quickly but not rushed. The realities of the campaign will dictate how the fundraiser proceeds with the introduction. In some cases the introduction can be delayed until after the a basic description of the organization and its funding need is made. Promise to be brief with your call and stick to this promise./

Expressing gratitude.

The next step is to thank the donor. Whether its a simple thank you for taking the call or a more elaborate thank you for past contributions and supporting the cause, this is an important step. Sincere and elaborate thank yous let the donor know that their help is appreciated. Thank yous also tend to extend the call; people rarely hang up on callers while the caller is praising their support and reaffirming their decision to support the cause. Additionally, the longer a donor stays on the phone, the more likely they are to make a contribution.

The reason for the call.

Next, quickly go into some of the current issues faced by the organization and what is being done about these issues. Don't skimp on the details but don't speak in a monotonous way either. Express some real interest in the cause. Listen for cues from the donor during this and all stages. If they agree with something you're saying; elaborate on the subject. Build rapport. Remember; men and women process information differently. Read other posts on this site to find out which language to use for each kind of donor. Alternatively, if the donor indicates that they're busy; acknowledge that. Repeat that you'll be brief or just get right into your first donation request.

Going for the donation.

The first ask. Given the reasons stated above make a solid ask for a minimum of 3 times highest past gift. Be assertive and let the donor respond. Don't laugh, don't whine. If the need is real, the request should be real as well. Defend your request if required to; don't just lower it. Defending the amount of the first ask gives instant credibility to the importance of the issue, In fact, state that the reason you're requesting a large donation is because of the serious nature of the issue, Only then begin to lower the amount that your'e requesting.

A second attempt.

The second ask. Quickly elaborate on the need. Acknowledge that the donor isn't able to give 3 times their highest past donation. Considering the need, ask for 2 times the past donation. Again defend your request. The more legitimate you sound, the more likely the donor is to give you money. For many fundraisers lowering ask amounts deteriorates into desperation. Although this is a negotiation the need is legitimates and as a fundraiser you want to get the highest possible donation,

One more try.

The third and, not necessarily, final ask, This is where the fundraiser asks the donor to meet the level of their last contribution. This is obviously the level that the donor has been comfortable giving at in the past. Again stress the need and elaborate on the potential consequences of not reaching an adequate level of funding for the campaign in question.

Taking no for an answer.

If stopping here, without securing a donation, take the time to sincerely thank the donor once more. This establishes that you, the fundraiser and the organization, respect the donor no matter what they can or cannot give at the moment. This also helps to reinforce an attitude of respect and gratitude which should be extended to all donors at all times.

The forth ask and so on.

Many times a donor who can't match a previous donation will express regret that they simply cant afford the same amount. If applicable, ask for an even lower amount down to the minimum level of donation that can be taken on a specific campaign. Remind the donor and yourself that every donation, no matter what size, counts. After all in most fundraising campaigns, the many small donations greatly out number the amount of money which is generated by the larger ones.

Get it on a credit card.

The credit card ask. Credit card donations fulfill instantly. There are no pledge cards to send out. Obviously securing a donation on a credit card is favorable to a mailed in pledge card. Credit cards on the phone are favorable to online donations as well; donors can easily be distracted and forget to make their donation.

Ease their mind.

Security is the main concern with credit card donations, Donors are rightfully fearful of identity theft. Every call center has methods in place to protect the credit card information of donors. Patiently explain these procedures as well as why credit card gifts are the best gifts that donors can make.

Be prepared to further explain  the value of credit card donations and their secure nature. Many donors will give by credit card once they have been properly assured of security measures. If not, follow your organization's standard pledge card procedure.

Wrapping up the call.

Again, take the time to sincerely thank the donor for their help. Answer any additional questions and then politely end the call. Following this method on every call improves dollars raised as well as the quality of each outbound call.

The short answer to this question is, yes. While the rules have changed a bit since the early days of raising money online, the necessary elements all still exist in great supply. These are; a large and motivated donor pool, innovative organizations and fundraisers and the technology that brings it all together. This post will cover this complex topic with updates to come. In the mean time, voice your opinion on the relevancy of online fundraising in the comments section below.

The first step to success in online fundraising is the cause. While its possible to raise money for just about anything, what really promotes success is having a well defined mission statement. This is something that resonates with donors quickly. The shorter it takes to express your mission statement, the more likely it is that donors will stick around to learn more about your organization and its needs. This does not necessarily mean that they'll make a contribution, but donors who leave your site out of boredom, frustration or confusion certainly wont be making any.

After a well defined cause, presentation is the next most important element of online fundraising. Donors are quick to leave sites that are'nt easy to navigate. Ideally donors should be able to make an online gift in just one or two steps, the more complicated a donation system is, the less likely donations are to be made. Simple. modern interfaces are the key to increasing online donations.

With the economy finally starting to gain some traction, few people are thinking about those whom society is le aving behind. These are the working poor, the sick and the elderly. As the wars in Iraq and Afghanistan wind down, we will see more soldiers and their families in need.

Sometimes fundraising calls for a national effort. The only way to gather money and resources quickly is by calling or mailing into every state for support. This is a proven method of soliciting money. This isn't the case for every fundraising effort however.

There are some issues that could just as well be taken care of locally. Additionally, some causes are actually better served by using local fundraisers. Local has a number of benefits; we'll name a few below.

More of the money goes to the cause.
Some national fundraising companies can take as much as 80% of what they raise for an organization. Millions of dollars are wasted in this way. Local groups just can't afford to pay these prices. A local campaign, whether staffed by volunteers or local professionals, ensures that more of the donated dollars go to work immediately.

No one knows local issues like local people.
Using locals to fund raise means having a team that understands the issue and is passionate about it. The more knowledgeable and interested in an issue a fundraiser is, the more likely they are to secure donations.

As a nation, a number of important issues are affecting Americans;
children going to bed hungry, seniors and veterans not getting the care that they deserve and homelessness are just a few of these issues. What all of these issues all have in common is that they begin and end locally.

We can choose to wait for a solution from Washington, but President Obama's job forces him to look at the big issues, not the small ones. National organizations face similar problems; they have the money and resources, but not the organization to implement relief locally. Local fundraisers raising and spending money locally have an immediate effect on communities.

Bringing the idea of raising money in the community and solving problems locally is one whose time has come. More local groups are starting to see the power of collecting donations at home. As the idea spreads, the benefits will only become greater.

Excellent fundraisers, as well as average ones often find themselves reaching a plateau when it comes to their fundraising abilities and the dollar amounts that they raise.  On a plateau, it is just as easy to move upward as it is to slip backwards; losing progress. Fundraisers are only interested in moving in one direction; upward.

pla•teau (plæˈtoʊ; esp. Brit. ˈplæt oʊ) 
n., pl. -teaus, -teaux (-ˈtoʊz, -toʊz) 
v. -teaued, -teau•ing. n.1. a land area having a relatively level surface considerably raised above adjoining land on at least one side.
2. a period or state of little or no growth or decline, esp. one in which increase or progress ceases: to reach a plateau in one's career.v.i.3. to reach a state or level of little or no growth or decline; stabilize

1. Go back to basics. Find something in your fundraising routine that can be improved and work on it. Can your greeting be made more friendly? Can your donation requests be tightened up? What ever it is, work on it. Working on any one issue has the added benefit of providing new perspectives on other issues.
2. Ask the donor. Ask donors, whether, they give or not, what they thought of your performance. Most will provide at least one useful bit of information. Some donors will provide so much valuable criticism that you may find yourself reexamining your entire fundraising strategy.
3. Ask another fundraiser. Sometimes we let shyness, pride or professional competition get in the way of improving our skills. Every fundraiser, at every stage, goes through the plateau problem. Reach out to your fellow fundraisers and get their advice.
4. Become an expert. Often after fundraising for a certain cause for a long time, fundraisers began to feel like experts on the issue. There is always more to learn. Find books magazine articles and any other materials that you can. The more you know about your issue, the better you can fund raise for it.
5. Remember, Plateaus aren't permanent. Keep slugging away, doing the best job that you possibly can. Eventually, you will begin to see some progress.

Britain's number one snowboarder Zoe Gillings will receive podium funding towards the 2014 Winter Olympic Games in Russia.