Soush (www.soush.com) is a new player to online media advertising with an entirely fresh outlook and approach. The newest member of Ansearch (www.ansearch.com.au), Soush stems from an understanding that if the online advertising industry is to continue to prosper and benefit from new technology and innovations (rapidly emerging in cutting edge markets like the USA), then it’s time the bar was raised for the local Australian market.
“With the right people, a dynamic market-driven business model and more efficient systems for facilitating business between buyers and sellers of online media, Soush intends to drive cost efficiencies for advertisers, whilst optimising advertising revenues for publishers.” says Josh Edis, Sales Director of Soush’s parent company Ansearch. “The end game for Soush is about connecting advertisers with an ever fragmenting and sophisticated online user that spends more of its time consuming online media”.
With aspirations to become a global online search and media advertising sales network, Soush will represent both Ansearch owned and licensed brands, and a broader publisher network. Soush aims to help advertisers connect with their target audience through a network of search engines & directories, content and communications channels.
“Soush is a natural addition to the Ansearch group, as it extends our strategy of growing our existing search network whilst partnering with the broader online publisher community to increase our audience footprint. Soush will ultimately open up new search and media opportunities to meet the rapidly growing demand from advertisers,” says Dean Jones, CEO of Ansearch.
Soush operates out of both Melbourne (Ansearch head office) and Sydney offices, and intends to launch international operations later in 2005.
About the Author
Josh is the Sales & Business Development Manager at Ansearch Pty Ltd. |
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